5 Most Popular Social Networking Sites 2021

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5 Most Popular Social Networking Sites 2021 Branding small business Social-Media
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5 Most Popular Social Networking Sites 2021 | 2020 has been a golden age for social media apps and developers. 2021 is the continuation of the era. The increase in internet usage during the pandemic period enabled consumers to concentrate on social media applications. It has been a period that made the social media consulting profession extremely popular.

According to the information we have compiled from statistics’ “Number of social network users” data, there are 3.6 billion social network users in the world as of 2021. The number of social network users, which increases every year, is expected to reach 4.4 billion. 2025.

The main purpose of social networking sites or social media networks is to help stimulate and facilitate communication. Various social media sites are very popular around the world and are loved by everyone. Here are the most popular social networking sites.

1. Facebook

The platform, which has 2.7 billion monthly active users, is the most used social media platform in the world. Considering that there are 3.6 billion social media users in the world, the vast majority of users in the world use Facebook. This platform is used extensively for product marketing and advertising, as well as enabling the sharing of articles, photographs and videos.

The following activities can be done in this application;

  • Status sharing
  • Messaging
  • Photo and video sharing
  • Playing games with friends

2. Twitter

It is an application that enables its users to get information about the various topics and to share their opinions on some issues. It is actively used by 353 million users. Another feature is that users can like other posts and present them to their followers through their own accounts.

Among social networking apps, according to January 2021 monthly active user use includes Facebook (2.7 billion), YouTube (2.2 billion), WhatsApp (2 billion), Facebook Messenger (1.3 billion) and Instagram (1.2 billion) users.

The following activities can be done in this application;

  • Share photos and videos
  • Sharing ideas, tagging

3. Instagram

Instagram, which is popular with video and photo sharing is a visual-focused platform which has 1.2 billion users. The platform, known to its users, can also be used to broadcast live, with the opportunity to post daily “stories”.

It is even possible to do marketing through Instagram. However, when buying products offered for sale on Instagram, care should be taken to ensure that the people doing this marketing are reliable. Otherwise, the product you bought may not be real or you may be defrauded. There are tools that may help you increase the engagement you get on Instagram (or any social media), turning your personal page into small business.

4.  YouTube

YouTube, one of the most preferred social network applications with 2.2 billion users, allows users to present their videos to a wide audience. Through these videos, users can earn revenue based on the number of views. Popular content creators here are called “YouTubers”.

5. Pinterest

It is an application that enables users to share visual content according to their interests and facilitate communication with likeminded people. Many photos from all over the world can be published and admired by others on personal pages. In this application, the favorite photos are pinned to the page of the people who like it by “Pinning” them to their own page.