Negosentro| Proven Business to Customer Marketing Techniques |Regardless of industry, there are several tried and tested marketing techniques that business owners employ to boost the success of their business. That being said, consumers are being overloaded with content and offers from businesses, all attempting to convince them that their product is the one they need. This then means that you need your marketing efforts to be competitive, relevant and targeted.
Boosting visibility and increasing sales is indeed considered an art form, however, that is not to say that this can’t be mastered by any business owner or entrepreneur, and a successful approach can help fuel business growth and ensure that you continue to sustain profit.
Here we can familiarize you with the various marketing methods that are available to you so that you can work on identifying which of these is best suited for your target audience.
Cause Related Marketing
Cause related marketing is a collaboration between a business and a not for profit organization for the mutual benefit of both. Cause related marketing can help convince customers to select your product or service over your competitors in order to benefit a charitable cause.
As an example, a potato chip company might donate money towards books for schools for every packet of potato chips sold. If a consumer is torn between choosing one of two potato chips, then it has been found that they are more likely to select the brand that will benefit a charitable cause.
Not only can this type of marketing work to increase profits, but it also has a positive impact on company image, encouraging repeat custom. In fact, it has been found that 90% of Americans are more likely to buy a cause-branded product.
Direct Sales
Direct sales refer to sales directly to the consumer in a non-retail environment. This gives sellers the opportunity to build face to face relationships with their consumers, which in turn can build lasting relationships and build upon customer loyalty.
Direct Mail Marketing
Direct mail marketing refers to businesses sending targeted physical promotional materials to past current or potential customers. This has been found to be most effective at achieving a response and by bulk mailing; businesses can reduce the cost and therefore hope to achieve a reasonable return on investment. Direct mailing is mostly done through flyers and postcards.
Internet or Online Marketing
Internet marketing leverages digital channels, including email, social media, websites and search engines to reach target audiences to acquire and reactivate consumers. In this day and age, where internet usage is increasing across all demographics, internet marketing is critical for the success of any business.
Web design, search engine optimization, social media, pay per click and other internet related methods are all utilized to communicate to, and encourage, long lasting profitable relationships with customers.
Word of Mouth Advertising
Word of mouth advertising is the holy grail of all marketing platforms for any business owner. It refers to the unpaid, organic recommendations and endorsements from existing customers that have nothing to gain by sharing your product or service.
It is these kinds of recommendations that have the most credibility and are therefore most likely to encourage customers to try your product or service. The best thing about this kind of marketing is that it is entirely free. This is reliant on the quality of your product or service but leveraging on online reviews and opinions can be effective at spreading the good word about your business. This type of advertising is said to account for 13% of all consumer sales.
Regardless of the type of marketing that companies choose to employ to further their business, it is important first to identify their market and ascertain the correct method for each demographic.
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