Negosentro | Should You Be Using Business Texting for Your Small Company? | As a small business owner, it can be pretty difficult to stay competitive. Not only do you need to go up against other small businesses, but you also need to be able to stand your own against larger businesses with more resources, more staff, a bigger budget, and likely a more solid reputation when it comes to branding. This is exactly why you sometimes need to think outside the box and get creative where messaging and advertising are concerned.
One route you may want to give some consideration to is business texting. This is a practice that many businesses are embracing and, when done right, it can yield some pretty impressive results. Here’s a closer look at why you may want to adopt the practice of business texting.
Help with Your Branding Efforts
As mentioned, one of the biggest challenges that small businesses can face is to create solid branding around their company. For large companies with unlimited marketing resources and budgets, it can be much easier. As a small business owner, you need to be pickier and ensure you’re picking the most efficient and effective options.
At the very least, sending out these business texts can really start to create a stranger brand image and brand recognition. The goal is to get your name out there, and business texting can accomplish that.
Connect with Customers in a Way That is Familiar
Just about everyone has smartphones nowadays, and with that, text messaging has become one of the fastest and most convenient ways to stay in touch with people. It’s a communication method that feels comfortable and familiar, so why not use that to your advantage?
Chances are high that your message will be seen, and you don’t have to worry about it ending up in a junk or spam folder like email marketing campaigns can fall victim to.
Push Your Customer Service Efforts
Here’s a benefit that isn’t always obvious from the start, but SMS texting for business can also aid in your customer service efforts. Because you want every customer experience to be a positive one, following up with a quick text message can certainly help to solidify that effort.
Think of it as a casual way to follow up, ensure customers are happy, ensure they are satisfied, and ask if there are any issues you can help with. It’s a great way to open up the lines of communication should customers have any questions or problems.
Promote New Launches and Deals Whenever Necessary
Then there is the advertising angle, which is also extremely important. Text messaging can be the perfect way to promote and advertise new product and/or service launches, special promotions or deals, and even send discount codes to loyal customers.
Business texting truly gives companies the ability to connect and engage with customers in a simple manner that can make a huge difference when it comes to sales and the bottom line. With so many benefits, it’s well worth looking into.
