Negosentro.com | Welcome to the Real Estate Business: Are You Ready? | If you want to start a business and are interested in the mechanics of buying and selling homes, venture into the real estate industry. Starting a real estate business is a good carrier option if you want to make passive investment or income, or build a service that is in-demand in the country (In 2019, 5.34 million homes were sold!).
When starting a real estate business, good planning is essential, as the likes of ABC Real Estate Agency, a pioneer in property management, sales and rentals in Verbier since 1978. There is more to a good business plan than just the location and the marketing strategy, though. You’ll need to study the logistics of your business plus you’ll be answering plenty of questions: who is my target market? Should I just focus on Charlotte home buyers or broaden my target? Which areas are in demand today? Should I add a privet hedge or redo the landscaping to improve the property?
Answer all of these questions and more by following these steps in starting your real estate business.
Step 1: Planning
A good business plan is the foundation of all successful businesses. A business plan prompts you to consider important factors such as cash flow, your current competitive standing, target market and marketing. It can also validate your idea, as well as get you into the habit of setting milestones and goals.
If you haven’t got experience in the real estate industry, get advice from an expert. It’s best to work with a real estate agent during the planning stage. They’ll know more of the dos and don’ts in the industry, as well as offer you advice on how to put up your business. Apart from seeking a mentor, you can also take formal courses on the topic or immerse yourself in real estate industry resources.
Step 2: Idea Validation and Market Research
How do you know if your idea will work? Where do you position yourself within this niche?
These questions (and more) can be answered during your initial market research phase. Conduct both primary and secondary market research to give yourself a better idea of whether your chosen target market is valuable enough for your pursuit.
In terms of determining your niche, there’s no such thing as a one-size-fits-all approach. So, do market research to create a plan that suits your needs.
Do your market research early so you can save money and time. Also, focus your market research on the assessment of your skills. Figure out your business’s current and potential strengths and weaknesses. A SWOT analysis is always helpful.
Step 3: Branding
Branding is another crucial task for businesses. Who will you be to your potential market?
If you have a memorable brand, it’s easier to build credibility, attract customers and be the first company real estate consumers think of. Although you can influence your brand through memorable ad campaigns, beautiful logos and friendly services, your brand is ultimately what the outside world says it is. So, polish your brand first to craft a good reputation for your business.
One way to build your brand is to be relational. Interact and build relationships with your clients. When customers have issues, address them as soon as possible. If you are relying on chatbots, don’t let the chatbots do all the answering. Address the rent or buy issues in person. ;
Also, be an expert in your industry. Use social media to your advantage by hosting real estate shows that offer information to buyers and sellers.
Step 4: Consider Your Financing
When starting your real estate business, you’ll need funds for operations and logistics. Many entrepreneurs started their business with less than $1,000 but do not calculate the startup costs only. Consider the ‘carrying cost,’ too. This lets you know the amount needed to survive the next few months before getting returns on your investment.
Consider the lenders you can apply for loans from. If you don’t have personal funding, brainstorm ways to invite investors to your side. Impress potential investors with a flawless business plan. Both loan companies and investors want a good business plan before they approve the loan or support your business respectively.
Step 5: Set Up Your Business
Once you’ve finalized the funding, marketing and branding, look for a location to set up shop. If you prefer to save more on location, you can also start your business at home. If you are working on a limited budget, brainstorm ways to not hire employees or setting up a storefront. Always be flexible with your business plan so you can adjust once you set up your business.
The Bottom Line
Real estate is a competitive industry that guarantees large returns on your investment but you’ll need a solid business strategy before you succeed. Make real estate work for you by planning ahead and planning well.
