Why Is Website Design Important for User Experience? | Nowadays, many businesses are online. And for your business to succeed, you need a website. There are many potential clients out there who are looking for something that you can provide.
A website is a company’s online face. It’s how potential customers and clients find out about you. It’s also how you interact with those potential customers and clients. A strong website design done by a web development company in San Francisco can make or break your business.
What do the statistics say?
It’s been proven that a good design helps increase your conversion rates by as much as 80%. People are also more likely to subscribe to your newsletter if you have an appealing design. This is because the design is an integral part of your user experience and gives your visitors an idea of what to expect from your brand.
The average website visitor will spend about four seconds on your site before they decide if it’s relevant to them or not. The first thing they’ll look at is the headline of your landing page. If that doesn’t grab them, they’ll look at the images and then the first sentence of the text. Like it or not, people judge your company based on your website. If your website doesn’t look right, people will assume your company isn’t professional. To avoid this, you need to pay attention to your website design.
What is the real impact?
Every single element should have a purpose! If you’re designing a website for your personal brand, it’s important that you think about the key things that you want people to take away from your website and what you want them to spend the most time on.
The design of your website has a direct impact on how your customers see your brand. A sleek, clean design is an example of professionalism and makes your business look trustworthy. If your website looks dated or unprofessional, then you’re giving your customers a reason to distrust you, or if it’s difficult to use or doesn’t flow well, then it can negatively affect your conversion rate and ultimately your sales.
What are the basic rules?
Your website is your online salesperson and it needs to be your best salesperson. It needs to be clean, clear, and easy to navigate. The more accessible it is, the more likely it is that people will use it and find it, which is how they end up shopping on your site.
Every element of your website design is crucial to how your website performs. The way you lay out your website, the way the content is displayed, the colours you use, the fonts you choose, the amount of text on each page and the amount of white space all contribute to the experience of your site.
Don’t go overboard with too many colours or too much detail. This will distract your visitors from the content of your website and will make it difficult for them to find what they’re looking for. It should be easy to navigate, and it should guide your customer through the process of buying your product or service.
Here are some recommendations from web design specialists – Rockstar Marketing to follow:
- Make sure your website is easy to navigate and doesn’t have unnecessary elements
- Make sure your website is responsive and works on mobile devices
- Consider using a tool like Google Analytics to track your traffic
- Make sure your website is secure
- Make sure your website is fast
- Include great images
- Use graphics that are appealing
- Don’t use too much text
- Make it easy to subscribe and follow you on social media
- Group all your social media profiles on your homepage
- Clearly present your offer
- Use video on your site
- Have a call to action on your homepage
- Make sure your site is mobile-friendly
