Fukuoka’s vibrant Tenjin district is giving international travelers one more reason to linger, browse, and shop a little longer.
This winter, JCB Co., Ltd. is launching a special usage promotion campaign for inbound visitors, turning everyday shopping into a small cultural delight.Running from February 2 to March 31, 2026, the campaign is part of the ongoing strategic partnership between JCB and American Express in Japan. In a welcome nod to global travelers, the promotion is open not only to overseas-issued JCB cardholders, but also to eligible American Express Card Members, including those whose cards are issued through partner institutions.A Familiar Collaboration, a New DestinationJCB and American Express have steadily built a reputation for supporting local shopping districts and retailers through joint initiatives.
In 2025, the two companies teamed up for a successful inbound tourism campaign in Kobe City, encouraging visitors to explore local retail hubs.This year, the spotlight shifts south to Tenjin, one of Kyushu’s most dynamic commercial areas. Known for its department stores, fashion streets, and food spots beloved by tourists, Tenjin provides the perfect backdrop for a campaign designed to blend shopping with discovery.Shop, Swipe, and Take Home a Little JapanThe mechanics are simple—and rewarding. During the campaign period, cardmembers who make a single purchase of ¥5,000 or more (tax included) using an overseas-issued JCB or American Express card at participating merchants will receive an original Japanese-style drawstring pouch.Redemption takes place at a dedicated event space directly connected to Tenjin Station, making it easy to claim the gift between shopping stops.
The area will be dressed up with banners and roll-up displays, creating a festive, welcoming atmosphere that mirrors Tenjin’s lively energy.To ensure visitors don’t miss out, campaign information will also be promoted through large digital screens at Tenjin Station and shared with nearby hotels—subtly nudging travelers to explore, shop, and enjoy more of the neighborhood.A Thoughtful Welcome for Global TravelersMore than just a retail incentive, the campaign reflects a broader effort to make international visitors feel at home while experiencing the best of local Japan.
By pairing everyday shopping with a small cultural keepsake, JCB and American Express are adding a personal touch to the travel experience—one that feels both practical and distinctly Japanese.For travelers passing through Fukuoka this season, Tenjin just became an even more appealing stop on the itinerary.
For further details about the event, visit: https://www.specialoffers.jcb/en/campaign/detail/tenjin/91613/
