Negosentro | DTI Region 2 Marks 20 Years of Padday na Lima with Its Biggest-Ever Celebration of Sustainable Trade
MANILA, Philippines — The Department of Trade and Industry (DTI) Region 2 is bringing the finest products and innovations of Cagayan Valley to Metro Manila as it celebrates the 20th Padday na Lima Regional Trade Fair, happening August 24 to 30, 2026, at Festival Mall, Alabang, Muntinlupa City.
Celebrating two decades of empowering local entrepreneurs, this year’s milestone edition carries the theme, “20 Years of Vibrant Hands: Crafting a Sustainable Legacy of Culture and Community,” highlighting how micro, small, and medium enterprises (MSMEs) across Region 2 continue to blend traditional craftsmanship with sustainability, innovation, and market competitiveness.
The week-long event reinforces DTI Region 2’s commitment to promoting environmentally responsible businesses while creating greater market opportunities for local enterprises and preserving the region’s rich cultural heritage.
A Premier Marketplace for Sustainable Philippine Products
More than a regional trade exhibition, Padday na Lima has evolved into one of the country’s flagship platforms for showcasing the ingenuity of Filipino entrepreneurs.
This year’s fair will feature approximately 100 MSMEs representing the provinces of Cagayan, Isabela, Nueva Vizcaya, Quirino, and Batanes, offering a diverse collection of sustainable, locally crafted, and export-ready products.
Visitors can explore nine major product categories, including:
- Innovative and Green Products
- Sustainable Furniture, Décor, and Home Accents
- Eco-friendly Fashion, Accessories, Gifts, and Souvenirs
- Health and Wellness Products
- Handwoven, Indigenous, and Artisanal Creations
- Fresh, Vegan, and Plant-based Produce
- Processed Food and Beverages
- Halal-certified Products
- Specialty Condiments
The trade fair also offers immersive experiences beyond shopping, including live craft demonstrations, product sampling, culinary showcases, and a special fashion presentation featuring “Hibla’t Habi ng Rehiyon Dos” by renowned Filipino designer Michael Barassi.
Experience the Rich Heritage of Cagayan Valley
One of the event’s highlights is the introduction of three immersive Provincial Pavilions representing Isabela, Cagayan, and Batanes.
Designed to celebrate the unique identity of each province, the pavilions will feature local products, cultural traditions, tourism attractions, and investment opportunities through visually engaging heritage-inspired displays.
Visitors will also have the opportunity to explore a dedicated exhibit from the Municipality of Buguey, showcasing its growing aquamarine industry, locally produced goods, and investment potential.
Strengthening Business Opportunities for MSMEs
Beyond consumer engagement, the 20th Padday na Lima Regional Trade Fair continues to serve as an important business development platform for participating enterprises.
The event’s Buyers’ Program and Business Matching Sessions will connect MSMEs with institutional buyers, distributors, retailers, and potential business partners through structured business-to-business (B2B) meetings.
Participants will likewise benefit from expert-led information sessions covering:
- Sustainable packaging innovations
- Product traceability
- Supply chain optimization
- Logistics solutions
- Market sensing and consumer trends
Outstanding local enterprises will also be recognized through the Innovative and Sustainable Product Awards, celebrating businesses that demonstrate excellence in product development, sustainability, and innovation.
Digital Innovation Supports Local Enterprises
As part of its 20th anniversary celebration, DTI Region 2 will officially unveil the Padday na Lima Website 2.0, providing consumers, buyers, and investors with year-round access to participating MSMEs, regional products, and business information.
Complementing the digital launch is the debut of the official Padday na Lima jingle, created to further promote the region’s vibrant culture while reinforcing the event’s sustainability advocacy.
Expanded Venue Offers More Shopping and Activities
To accommodate more visitors and participating exhibitors, this year’s event will be staged across two venues inside Festival Mall.
From August 24 to 27, the trade fair will occupy the Upper Ground Floor Carousel Court and East Hall.
Beginning August 28 through August 30, all exhibitors and activities will relocate to the Festival Mall Civic Hall, where the celebration will culminate with more shopping, cultural presentations, and business activities.
Supporting Filipino MSMEs Through Sustainable Trade
For two decades, Padday na Lima has served as a vital platform for promoting the products, creativity, and entrepreneurial spirit of Cagayan Valley.
As sustainability continues to shape consumer preferences and global markets, this year’s milestone edition underscores how local MSMEs are embracing environmentally responsible practices while preserving Filipino craftsmanship and creating new economic opportunities for their communities.
Consumers, business buyers, and advocates of local products are invited to experience the best of Region 2 and support homegrown enterprises at the 20th Padday na Lima Regional Trade Fair, happening August 24–30, 2026, at Festival Mall, Alabang.
For seven days, visitors can discover authentic Filipino craftsmanship, sustainable innovations, regional delicacies, indigenous artistry, and business opportunities—all in one destination.
