Guests experience tai chi wih Querobie who was trained by a master.
Negosentro | The Impact of Wellness Tourism on Individuals and Communities in the Philippines
The Department of Tourism has recognized wellness tourism as a key program for both local and international markets. It not only contributes to tourism revenues but also has a significant impact on local communities. Behind the luxurious spa treatments and serene surroundings, wellness tourism aims to transform lives, benefiting both guests and the surrounding communities.
Nurture Wellness Village in Tagaytay City is a prime example of the positive effects of wellness tourism. Established 23 years ago, Nurture has become a pioneer in spa and wellness in the Philippines. What started as a small venture has now grown to occupy a hectare of land, offering a wide range of spa treatments, healing programs, and corporate wellness initiatives. The village has become a major employer in the barangay, providing jobs to over a hundred staff members.
One inspiring story from Nurture is that of Bea, a wellness therapist who overcame her self-doubt and financial struggles to become a successful and confident therapist. Through intensive training and hard work, Bea has not only improved her own life but has also been able to support her family and send her siblings to school.
Nurture also empowers women like Annabel and Jackie, who started as housewives with no formal education but now lead training programs and wellness initiatives at the village. Their success stories highlight the transformative power of wellness tourism in uplifting individuals and communities.
As a founding member of the Wellness Tourism Association of the Philippines, Nurture embodies the Filipino brand of wellness, promoting health, inclusivity, and sustainability. Through evidence-based treatments and a strong medical team, Nurture showcases the best of Philippine healing traditions and cultural heritage.
Overall, wellness tourism not only promotes the beauty of the Philippines but also creates opportunities for personal growth, empowerment, and development within communities. It is a holistic approach to wellness that aims to improve the lives of individuals and communities, both physically and emotionally.
Original Article:
Cathy Brillantes-Turvill
President, Nurture Wellness Village &
Wellness Tourism Association of the Philippines
