10 Incredibly Useful Digital Marketing Blogs Successful Marketers Follow Daily | The digital marketing industry is more competitive than ever, especially since the pandemic triggered a digital transformation all over the world. Global digital ad spends expected to reach $389 billion by the end of 2021. The average CPA is $75 for display ads and $49 for paid search ads. In the United States, social media ads spend reached almost $43 billion in 2020. All in all, if you have decided to be a digital marketer, congratulations; there are multiple opportunities for you.
But, you need to be aware of the digital marketing trends, updates, and what other successful marketers are up to. And following the top 10 digital marketing blogs can help you with all the essential pieces of information in this field.
Search Engine Land
From news about SEO, SMO, and Google Algorithms to trending topics on Google, Yahoo and Bing, Search Engine Land consist of all the right pieces of information. Whether you are starting fresh or have a bit of experience in this field, this blog has got you covered.
What to expect?
- Data-driven articles about SEO and SMO
- Breaking news
- Trending Topics related to retaining, local search, Google and Bing
- Resources to help marketers maximize search traffic
- Insights that help readers hone their digital marketing efforts
- Live discussions, tutorials, and presentations related to digital marketing
Moz
Moz is the blog for you if you are interested in upping your SEO game irrespective of the nature of your online business. The content shared by this blog is useful for both beginners as well as specialists. The content consists of the right amount of information and hence is comprehensive and not overwhelming.
What to expect?
- Different content types that are quite easy to digest
- Infamous article on Beginner’s Guide to SEO
- Hundreds of Whiteboard Friday video tutorials
- In-depth content and search engine analysis
- A complimentary walkthrough with an SEO expert
- SEO software and data to improve your website traffic, visibility, and rankings in search results
Search Engine Journal
SEO marketers often find it confusing when it comes to gathering recent news related to SEO. Well, Search Engine Journal can be your go-to source for any kind of SEO news. The best part is it extracts news directly from Google, thus saving you time and effort. Besides the news, you can also get access to a wide slew of advanced tips on SEO, SMO and PPC.
What to expect?
- Topics on analytics, digital experience, international search, link building, local search, mobile search
- Information about digital marketing tools
- A wide slew of resources such as ebooks, job boards, marketing news, SEJ show, webinars and Google Algorithmic updates
- Coverage for digital marketing aspects such as SEO, PPC, content, social media, web development, WordPress, etc.
Econsultancy
It is one of the leading organizations that help businesses grow online. Econsultancy is perfect if you own an ecommerce business and are looking for ways to boost your online sales. It provides realistic digital marketing advice based on a business growth mindset. Whether you need tips to improve your site’s rankings or analyze your competitor’s strategies, Econsultancy will help you out.
What to expect?
- Ecommerce topics such as Conversion Rate Optimiser, Direct to Consumer, Delivery, and Fulfilment, Fast-Moving Consumer Goods, Machine Learning and Predictive Analytics
- Ecommerce resources such as practice guides, micro-learning libraries, third-party marketplaces for retailers, achieving omnichannel excellence, etc.
- E-learning and skills assessment including digital skills index and webinars
- Digital marketing channels like social media, search marketing, mobile, content, advertising, etc.
Content Marketing Institute
We all know how important content is in the digital marketing field. It is, in fact, the only thing that will never be automated by artificial intelligence and machine learning. So, Content Marketing Institute offers the best pieces of advice related to how businesses can use content to establish a strong online presence. It is more like an educational site where marketers get to learn about the content and how to use it on websites. There are several events and research documents available. More so, you can get free access to resources such as whitepapers and eBooks as well.
What to expect?
- Articles
- Resources
- Research
- Topics
- Events
- Training
- Consulting
- Magazine
- Shows
- Directory
Search Engine Roundtable
In SEO, it is important to stay abreast of the trending topics taking place all over the world. Thankfully, the Search Engine Roundtable consists of the most interesting discussions on SEO taking place worldwide. You will get advice and tips from several leaders in SEM and SEO on topics that will help experienced professionals and beginners alike. This platform is like a forum where you will get to know about the best practices and topics related to SEM.
What to expect?
- Google– Google updates, Google SEO, Google News, AdSense, AdWords, Google Maps
- Bing- Bing SEO, Bing Ads, and content ads
- SEO- Sitemaps, spiders, informational sites on SEO, link building, copywriting, cloaking, dynamic site SEO, etc.
- Other search topics such as web promotion, search theory, forum news, search news, SEM companies, SEO tools, SEO books, etc.
SEMRush
SEMRush is the right place that will let you know about over 50 tools, products, and add-ons required to boost your business’s online visibility. Marketers often need tools for social media, content, search, task management, and market research. And SEMRush blogs will keep you posted about all the essential digital marketing tools. Whether you want to optimize your websites or work out link-building strategies, SEMRush has got you covered.
What tools to expect?
- SEO– keyword research, on-page SEO, local SEO, rank tracking, link building, competitor SEO analysis
- Content– Content marketing, content creation and distribution, content marketing analytics, content optimization
- Market research– competitor analysis, market analysis, paid advertising, competitor PR monitoring
- Advertising- PPC keyword research and website monetization
- Neil Patel
Neil Patel is one of the top entrepreneurs in the field of digital marketing. He is not just an established brand in the digital marketing realm but a marketing expert with valuable insights into the industry. The blogs are easy to read, understand and implement. From understanding the basics of SEO to improving your already existing website, Neil Patel has multiple kinds of blogs on his website.
What to expect?
- Training on SEO, ecommerce, content marketing, social media, online marketing, and conversion optimization
- Tools such as SEO analyzer, Ubersuggest, A/B testing calculator, backlinks checker, etc.
- Consulting sessions on multiple topics
HubSpot
My list of the best marketing blogs is incomplete without HubSpot. Tons of modern marketers have gotten a solid grip of digital and inbound marketing strategies by reading the blogs on HubSpot. Besides valuable blogs, you will also find downloadable resources, free marketing courses, and certifications, along with free tools on this site. Anybody interested to make it big in this industry will find all the essential pieces of content and resources on HubSpot.
What to expect?
- Software related to CMS hub, marketing hub, sales hub, marketing hub, and operations hub
- Ebooks, guides, and more
- Free courses and certifications
- Inbound methodology
- Onboarding and consulting services
Social Media Examiner
How often have you wondered which social networks, social media plans, and organic social activities marketers use? Social Media Examiner can provide answers to these questions to you. Whether your target audiences essay writers or you provide essay help to students, this blog provides insights based on your specific niche. The social media landscape updates itself every minute. The weekly news page on this site can keep you posted about the latest news on Facebook marketing, Twitter ads, etc.
What to expect?
The annual social media study report
- How-to articles related to Instagram Marketing, Facebook Ads, Facebook Marketing, YouTube Marketing, etc.
- Expert interviews
- Tools
- Video tutorials
Wrapping Up
Digital marketing is undoubtedly thriving, especially since the pandemic struck. But, to be a successful digital marketer, you must know what other successful marketers are following. The blogs mentioned here are highly popular among established digital marketers. Keep a check on these blogs regularly to know what’s trending in this field.
Author Bio:
Clara Smith s is a digital marketer at a reputed firm in the United States. She also provides essay help at Allessaywriter.com. Clara loves to paint in her free time.
