Influencer marketing is the marketing whose main focus is on the key leaders that drives the brand’s messages to the larger market. It means that rather than marketing directly to the audience, you pay influencers to get the word out for you. It can be classified in two forms: social media marketing and content marketing. Most influencers have social media component, whereas other influencers spread the brand through social media channels. Many also carry a content element which creates content for the influencers. Influencers help brands grow and increase awareness. Increasingly, they are also helping drive sales.
So, here are the 10 reasons why influencer marketing is dominating in 2019.
- Influence of Social Media.
Social media influencer is the new trend of building relationships with the people who can build relationships for you. According to a report, 70% of the teens and 86% of women use social media for purchasing advice. The influence of social media on the today’s world is so much that it can easily build a brand’s reputation. So, one must definitely go with the promotions on social media.
- Nano and Micro Influencers.
A nano influencer is one who has less than 1000 followers while micro influencers range from 2000 to 50,000 followers on a social media channel. They can be very much approachable as they are very cost effective. It means they will support your brand for a small fee or, in some cases, just in exchange for free products to showcase. If your focus is on building on rapport with an audience and getting a good revenue back on your investment, a nano influencer will be a much better option.
- Fastest growing online customer acquisition method.
More and more number of brands are hopping on the influencer marketing train. It is becoming more important than ever to build good relationships with the influencers who resonate with your brands and to create campaigns, which are aligned with the values of an influencer’s followers. Most marketers believe that influencer marketing is the most cost effective of obtaining new customers.
- Spending more on Influencer marketing.
In 2018, most companies spent between 5 to 7% of their overall marketing budgets on online influencers while in 2019, 73% of firms plan to increase the share of spending on influencer marketing. A brand will only spend on something if they see something beneficial coming to them. Here also, a brand can see its awareness among the audiences, that’s why it spends more on influencer marketing.
- Consumers don’t like paid advertisements.
It is true that most of the people worldwide will not pay for advertisements. So, in order to market a product, most companies go for non-advertisements sites resulting in increase of social media. According to a survey, it was found that only 14 percent of their respondents could remember the last ad they saw and identified what was being promoted.
- It is target based and can easily be tracked.
For many years, traditional PR was in the trend but it’s the digital revolution. Traditional PR cannot be tracked and it takes time to achieve it. But in the digital era, we can visit any website, post pictures, analyse and track data that can tell you about your brand’s performance. One can easily know how their organisation is benefitted from the social media.
- Long-term relationships.
As companies and agencies are becoming more adaptable to influencer marketing, they have also begun looking for long term relationships. This way, influencer can convey a consistent message and grow their brand with the audience. This will increase in brand requests for the influencer to co-brand new lines.
- ROI measurement.
ROI (return on investment) is an important step for evaluating marketing campaigns. In order to develop effective strategies and determine the influencers that are right for their objectives, brands are keeping track of what methods create the highest return value. Evaluating the social analytics of the campaigns that help them to determine which influencers, platforms, and posts are working, allowing them to continuously improve upon their influencer marketing efforts.
- Authenticity.
The demand for authenticity and transparency is always a key factor for the increasing brand’s value. People connect with influencers as they trust them and so want honest and transparent insights into products.
- Personalization Stack.
Influencers will become the resource brands to generate creativity at high volume and unlock personalization. Additionally, the ability to boost sponsored content from influencers has caused the lines between media and influencer channels. As a result, marketers will be able to deepen their personalization strategies by selecting the influencer who resonates with a specific audience to deliver the right content via the right channel.
Influencer marketing can be very beneficial to a brand. It permits them to find and advertise to the target audience straight. It lets the brand to promote via somebody that a community engages with, who depends on each other on an everyday basis. Buyers believe that if their influencer loves the item, then they should also try it. One should definitely check all the pros and cons before choosing an influencer marketer.
