If you have a website or are looking to launch one, you need to have a plan, not only for how you’ll design it or what you’ll focus on but also how you’ll market it. With so many websites vying for attention, you can’t afford to neglect yours for even a moment. These are three things your website needs to be successful.
1. Link Building
Websites are not discovered in a vacuum. They gain audiences through link-building, which involves linking other, relevant web pages within your own. In order to get an audience, you will need to implement link building skills of your own. One of the best link building tools is to learn about search engine optimization or SEO. You can use SEO strategies to help you find like-minded websites that will be able to benefit you by linking to your page. Draft emails to other website owners that will detail why they should link to your site. The credibility of your website should be established, as no serious website owner would want to risk their reputation by linking to a site that contains erroneous or misleading information. You should also be aware that this process takes time. You might have to email at least twenty website owners before you get a response that agrees to link to your site.
2. Speed
A lack of speed can be the death knell for a website in terms of it being able to gain an audience. Slow loading can frustrate your visitors and make them decide it would be best for them to look elsewhere. There are plenty of ways you can increase speed for your website. You can change your hosting service to one that can handle more information. You can compress the size of your images. You can reduce the number of plug-ins you use. Be sure to talk to as many experienced website owners as possible to help you with making your site run quickly and efficiently.
3. Social media presence
The proliferation of social media might make you think that it can be a replacement for websites. While social media is important, there are certain functions, like shopping, that are best utilized through a website that you can control more extensively. However, you should still have a strong social media presence. You should create a business page on Facebook and create an ad campaign that helps you reach more people. Using hashtags and following and commenting on similar pages can help you further your audience. You should also regularly inform followers of updates on your website via your social media accounts.
No matter what kind of a website you’re running, these three things will serve you well. You need to make sure that you are actively updating it and considering any suggestions from visitors about ways to improve the usability. By putting your heart and mind into your website, you can reach an audience that is as extensive as you want it to be.
