4 Things You Need for a Successful Online Event | by Alex Schnee | When you are thinking about hosting your event online, you should keep a few things in mind in order to get the word out there and get the attendance you need. You will need to do some planning beforehand in order to make sure you are making the most of your marketing strategy, while also having the online infrastructure in place in order to make it a success.
Here are four things to keep in mind when you are putting together your event.
1. Market beforehand
Before you go ahead and even think about the specifics of your event, you are going to want to think about your marketing plan. This can include doing some research into which social media pages you are going to promote the event on, if you want to run ads and if you will need a keyword strategy in order to attract the right people who will want to buy tickets. You’ll also want to plan several months in advance so you have plenty of time to get the word out there.
2. A quality landing page
You should have a place where your potential attendees can find out more information about the event, determine which type of ticket they might want to to buy, and more. Your landing page should be pretty straight forward, and you you will want to include how they can login to access the link where the event is being held, the fields where they can enter information, and more. A simple way to do this is through WordPress event registration. This can help to convert those who might just be barely interested into those who actually want to attend.
3. An easy checkout process
If people are going to drop off from purchasing a ticket, then it will most commonly be during the checkout process. This is why you want to make sure that you take the time to design a page where elements are simple and they can move through the process quickly. You might also want to provide a guest checkout option so users don’t have to create an account so they can complete their order. This can increase the number of conversions that your event gets, as well as decrease the number of problems that your attendees will need customer support for.
4. Provide additional bonuses
Just as if you were putting on a live event, you will want to provide additional incentives for those attendees who want a more in-depth experience. This might include VIP opportunities, discounts on future events, and more. Not only can this attract those who are fans of the performers or speakers, but it can also provide more options for those who might want something more than the general ticket. This can include swag, updates on other events, and anything else you think your attendees could want.
In summary
Putting on an online event requires some thought and effort in order to make it a success. With these tips in mind, you’re much more likely to be proud of the event that you put out there.
