Many brands are flooding social media platforms with the hope of creating awareness and building visibility. Eager to improve engagement, companies are rethinking how much they should spend in social media marketing.
That might sound like an obvious thing. However, in social media marketing, the competition is stiffer and emotions can quickly lead businesses to spend more than they should. What can companies do to save? Here are four ways that can help.
Spend Wisely
Many companies wrongly think that to drive engagement; they should be on every social media platform. In reality, that isn’t always necessary. The fact is engagement is not determined by how many social media accounts your business has. The factors that affect engagement include how relevant your content is to your brand and audience, your brand voice, the quality of your content, and timing.
Therefore, don’t aimlessly throw away your money by marketing on every platform. Instead, think carefully before marketing on a particular social media platform and consider whether it is indispensable.
Be Resourceful
Marketing via live streaming on social media is on the rise, and it is predicted to be among the most dominant ways of social marketing in 2018. Brands can easily exploit this marketing avenue to enhance their audience engagement. Given the tough competition for users on social media, businesses are caught up in a daily struggle for attention and dominion. To be successful, companies must use innovative marketing strategies.
There are a number of smart tools, such as Agora, that you can take advantage of to help you boost your user engagement. Such tools can easily be by embedded in real-time social media communications without investing a lot of money.
Repurpose Your Existing Content
If you have content that you published some time back and it drove in good results, it is a good practice to repurpose it into several pieces that suit your current marketing goals and audience requirements. Some content can be turned into a podcast, a case study, or published on an entirely new social media platform.
It’s like hitting two birds with one stone: making your old content more engaging and drawing in potential results without necessarily spending extra money. Just change the title, voice, and images to fit your current audience, and your campaign will look new!
Use Social Analytics to See What Works
Randomly investing funds in social media marketing without considering your budget can lead to wasting money without getting the results you crave. Rather than falling into this trap, exploit social analytics to learn your audience’s likes, their emotions, and what interests them.
Analyzing your audience helps you not only to understand them but it will also help you to know what works and what doesn’t. As a result, you will save the money you would spend on less-effective campaigns.
Social media marketing might be a way to build visibility for your brand, but it can also be quite expensive. However, if you spend wisely, become resourceful, repurpose your old content, and use social analytics, you can save.
