Negosentro|5 Great Ways To Make Your Business Building Stand Out|If you own a business, you know that getting noticed by potential customers is crucial for success. In order to get noticed, your business property needs to make a memorable statement. Here are five great tips to help your business stand out from the rest.
1. Improve Paved Areas
A parking lot typically isn’t the most glamorous aspect of a business – after all, it’s usually not much more than a space to leave your car. Business owners often forget, though, that a parking lot is usually the first point of physical contact a customer has with your business. Make sure that the first impression is a good one by keeping all paved areas, including parking lots and walkways, in excellent condition. Hire a professional paving service to repair any damaged or cracked areas of concrete or asphalt. They will use asphalt melter to fill the gaps. Improving these areas also reduces liabilities. When parking areas are in good condition, the risk for accidents on your property is significantly reduced.
2. Install Quality Lighting
Because customers want to come to a store that is bright and well-lit, appropriate exterior lighting is so important for the success of your business. Adequate lighting allows guests to see obstructions and other customers, preventing potential accidents in parking or walking areas and helping to deter crime. Replace burnt-out light bulbs, and completely replace lighting fixtures if necessary. Since light attracts the eye, light up that parking lot and all outdoor areas to attract the attention of your customers and help them feel safe as they move about your property.
3. Install New Signage
Using the right types and sizes of signage is a simple way to make sure your business gets noticed by all who pass by. If you’re thinking about installing a new sign, you’ll want to research local laws and restrictions regarding appropriate business signage. When designing a new sign, choose eye-catching colors that match your overall branding strategy and the products that you sell. Place your business name at the center of the sign and include any additional information that communicates what you’re selling or the services you provide. To further increase visibility, choose a lighted sign to make sure potential customers can see your business at all hours.
4. Refresh the Exterior
Is the entire physical space of your business in need of an overhaul? Update the exterior by applying a fresh coat of paint or replacing the roof. If the windows in your building are old and outdated, replacing them with modern, energy-efficient windows can give your building a whole new look while saving you money in your monthly energy costs. Additionally, you could provide your guests with a grand entrance by replacing old entry doors with contemporary glass doors. Do whatever you can aesthetically or structurally to make sure your business gets noticed when people go by. Don’t forget that you will need to comply with local codes and regulations so that you have an idea of what you can or can’t do before starting the renovation process.
5. Improve Your Landscaping
You’ve probably heard that good landscaping is crucial to boosting the curb appeal of your home. The same is true for your business. Enhancing your landscape could involve something as simple as sweeping all paths and sidewalks or weeding any flowerbeds. You likely already have a landscape maintenance team in place to mow and trim any areas of grass, and your landscaping service can provide you with some good advice to make your property stand out. It could be a good idea to add some trees and flowering shrubs, or you may need to contour your building’s site to give it a whole new look. Refreshing the landscaping around your business is a simple way to leave a great impression on all of your customers.
No matter what kind of business you run, you want to make sure your business gets noticed. By following these tips, you’ll improve the appearance of your business and create a memorable impression on potential customers.
