5 Highly Effective SEO Trends for Your Small Business | SEO or search engine optimization represents the process of improving your website in an effort to increase its visibility in search engine results pages, and subsequently attract more attention and more prospective customers to your small business. Even though SEO is thought to be one of the most effective tools for increasing traffic on your website, it has to be used in the correct way in order to improve your brand visibility. If you wish to invest more in SEO tactics, here are some of the most efficient SEO trends your small business will surely benefit from:
Featured snippets
Appearing in a highlighted box at the very top of search engine results pages, featured snippets are quite useful tools for websites when it comes to ranking and increasing traffic. While you can’t necessarily choose the content that appears in this snippet or how to end up there in the first place, there are some tactics experts often suggest.
For example, you can post relevant and trending content on your website, making it a point to answer specific questions that potential customers might be asking. Apart from properly formatting your posts, it might also help to include lists, bullet points, or even tables, as these aspects tend to show up as featured snippets quite often.
Google reviews
Setting up a Google My Business page that puts you on the map and allows you to accept and respond to customer reviews is another great SEO tactic any small business could benefit from. Not only do people generally read and trust online reviews, but Google seems to prioritize the business with over 4-star ratings on the results pages as well.
When a potential customer searches for ‘Cafés in New York’, for instance, chances are that only the coffee shops with hundreds of 4+ ratings will come up as Google’s top results, including highlighted locations on the map. The same can be true for your small business; when you acquire enough excited, raving reviews, Google might favor your company, helping to drive even more traffic both to your virtual and physical locations.
Local SEO
A large number of online users tend to search for products, services, and brands that are located in their vicinity, which is why search engines often update their algorithms based on local search results. To stay on top of these searches and help your small business grow by generating more local traffic, it would be wise to invest in local SEO.
For instance, if your business is located in a competitive market such as Australia, hiring an experienced Sydney SEO company would be the best course of action. By using only ethical SEO principles and creative content strategies, such professionals will help your website naturally rise to the top, thus delivering great long-term results for your small business.
Voice search
Slowly growing in popularity over the last few years, voice search is set out to become one of the biggest SEO trends for small businesses. And with new technologies becoming an integral part of the average household, such as Google’s Home devices, Amazon’s Alexa, or Apple’s Siri, it seems like voice search will only continue to rise in the future.
For this reason, it would be wise to improve your SEO efforts and start optimizing your website’s content for voice searches. One simple way to achieve this is by ranking for more organic long-tail keywords (optimally 4 words or less), such as those common phrases your audience will likely ask their voice assistant when searching for relevant products or services.
Data and analytics
Collecting relevant data and examining the analytics from your website and other online platforms is an incredibly important SEO trend that won’t lose popularity anytime soon. This tactic allows you to learn more about the psychology of your customers, such as knowing the times when they are most active or the type of content they respond to the most, helping you to understand your target audience better.
What’s more, data analytics will also provide you with a clear diagnosis of how different marketing strategies are performing, like bounce rates, page loading speeds, and well-optimized images, among others. All of these aspects will then allow you to improve your website by optimizing the content to your target audience, thus giving you the opportunity to generate more traffic and even increase revenue.
While search engine optimization might be an ever-evolving practice, it is also a crucial tool for improving your website’s rankings. And simply by implementing the highly effective strategies mentioned above, you will be able to stay on top of new SEO trends and ensure the success of your small business.
