Negosentro.com | Search Engine Optimization is considered a tricky task when it comes to financial world. Even some of the most reputable brands struggle to straighten out their search engine marketing strategies. Marketers must focus on premium quality content that adds value to the audience. Page ranking is such a crucial component for search engines that Google has a team only to rate content pieces. Here are the top five ways you can get through the gatekeepers and improve your SEO in the financial industry.
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Google My Business
Create a Google My Business. It is a fantastic way to give more weight to your website, specifically if someone is searching for your business. For instance, if someone was to search for Griffin Financial on the search engine, their search query should land them straight to that domain. Some of the things to note while you create Google My Business account is that you must always include your correct contact information with operating hours, the right phone numbers and extensions, and the link to your website. You should refrain from overcrowding the keywords in this process.
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SEO Analysis
It is okay if you do not have access to the most advanced SEO analysis tools and software because there is a way around this too. You can always put together a content plan using the keywords that suit your business. All you have to do is take notes from the past search behavior of your target audience.
You can also make use of the Keyword Planner, which is a part of the Google Ads program. It is a free tool and the most popular one as well. It pulls up all the top keywords for financial advisors offering wealth management and financial services.
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Optimize All Headings and Titles
This task is as simple as understanding why newspapers create titles that introduce a piece of news or an article. All the pages must include relevant keywords and phrases so that the content gets proper recognition on search engines. You may find many plugins and tools if you host your website on WordPress. These plugins not only automate content optimization but also offer you guidelines that help you in designing your future content.
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Cite Reliable Information
You don’t have to be the source of all information. You should cite reliable sources in your content, which would add credibility to the information you provide. Always remember that the very purpose of designing your content is to engage and capture the interests of your users and make them generate trust in your expertise so that your footfall increases. So try not to become an encyclopedia. Audiences will trust your content more if they find factual data from the credible source, especially from the government websites.
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Always Respond
Internet users like to interact with their favorite brands. The most commonly use the comments section to make their voice heard about a product or a blog. It t is imperative for you to keep a vigil on these comments. You should hire a community manager to engage with the users on behalf of your brand. If you fail to acknowledge queries, you send the wrong signal to people evaluating Google’s page. Your dedication towards resolution of the customer queries can go a long way in improving your ranking on the search engines.
