Ferdie Sheller, Negosentro | It is well-known that if you have a business, you need to be on different social media platforms. Using social media can be one of the most effective ways to reach potential new customers, so knowing how to use the different platforms can be very important. It is also vital to keep up with trends so that you can enhance the results you get. Since social media trends are constantly changing it can be complex to keep up with the best trends. We have some suggestion to look for in 2018 that will make a huge difference for your business.
Chatbots Will Increase
We have already seen the start of chatbots this year. Because people have grown so used to getting instant information, many companies are finding it more difficult to keep up with demands from their clients. This is where chatbots can help, since they provide an instantaneous connection with the customer while offering a personalized response to their queries. In 2018, this trend is bound to expand and it can be a great option for your growing company. As their popularity grows, chatbots will become irreplaceable in e-commerce.
Video Content Will Grow
Another important trend to look for is an increase in the use of video content. It is already a widely popular option, but it can become even bigger. Using video captioning services will make it accessible for everyone, and even video translating will allow the borders of language to fall away. All companies will need to create video content for the different social media platforms if they want to get the most out of their marketing. If you are considering turning to video for your business, now is the time to do it.
Overlap
There are already overlapping services that the different platforms offer. This is something o watch out for when turning to marketing strategies through social media. In 2018, you might have to be more selective about where to host certain content. Looking at demographics, at how many people of the age you are targeting are engaged in the different platforms can be vital. To know which option is the best one for you, take the time to see the data. How many people engage with that mode of content? Where was the most engagement? This will give you a good idea of what to choose.
Mobile is In
We all know that sites that have mobile options are the ones that are visited the most. People do not want to deal with seeing a large site on a small screen, so they require sites that are mobile, as well. Facebook in particular has been reticent about doing this, but they will have to know if they want to keep up with the rest of the social media sites. This is another important trend to look for in 2018.
Better Social Analytics
Social media already uses analytic tools to try to target content to the people who will want to see it and this is only going to increase. You, as a business owner, have to stay aware of that, so that you can also make content that attract the people who need to see it.
These five trends are ones you should look out for in 2018. You want to get the most out of social media sites and this can only happen if you know how they will be changing and growing in the future. By keeping up with their improvements and trends, you will be able to get the most out of all of your content on all of the different social media platforms.
