Disha Dinesh, Negosentro.com | As an eCommerce marketer, there are plenty of challenges you have to face; be it building trust, retaining customers or growing your customer base. There are so many channels that you have to monitor, from your website, to email, social media, search and mobile.
Further, in today’s market where customers are distributed across channels and platforms, building a consistent omnichannel presence is a demanding concern.
The right tools can help you accelerate growth and simplify day to day activities.
Here are 7 marketing tools for eCommerce marketers.
Email marketing is one of the most effective channels for eCommerce sales and growth, and MailChimp is one the best tools to manage it.
MailChimp has an interesting eCommerce360 feature that lets you send automated, follow-up emails to customers, based on the products they buy. The tool also has a wide selection of templates that you can play with for different campaigns, by plugging in your content.
For transactional emails, you can use MailChimp’s complement solution, Mandrill.
As social media and eCommerce take over more of our lives, there exist junctures for them to interact. Today, a business’ reputation is built and torn down on social media, making the channel critical for marketers to manage.
DrumUp is a social media management tool that lets you schedule (promotional, informational, brand related) content in advance, so you can focus on real-time conversations.
The tool’s in-app content libraries, Slack and GIPHY integrations make content management in teams easy and efficient.
According to a study featured by New York Times, 65% of new business comes from referrals. Referrals are a great marketing channel, especially for eCommerce businesses.
ReferralCandy is a referral marketing platform that helps you prompt customers to spread the word about you. Using the tool, you can create offers, rewards and monitor the progress of your referral marketing program.
It can be difficult creating different links for customers, but ReferralCandy manages intricacies like that for you.
In addition to focusing on multiple channels and managing campaigns across them, building trust with customers is an added challenge.
If you introduce great design into the mix, the job seems impossible to manage.
Canva is a graphic design tool built for the amateur community. The UI is easy to navigate and demands no knowledge of design. The tool has a storehouse of templates for multiple intents and purposes, making it easy for marketers to get by without investing in building their design skills.
Getting visitors to your website is only half the battle, converting them has its own challenges. Further, if visitors often leave your website soon after they arrive, you are assigned a high bounce rate and your SEO suffers.
SumoMe is a lead capture and web page optimization tool, that helps you improve your overall website performance.
With its email capture and content analytics tools, you can optimize the value of incoming traffic. It also offers tools to make page sharing easier, with convenient sidebars that visitors can use.
SEO is gold to eCommerce marketers, who have to optimize both content and product pages for the best performance.
SEMrush lets you analyze competitors, and gain valuable insights that you can apply to the business you represent. Using the tool, you can identify the keywords their web pages rank for, where their backlinks are, and what PPC keywords that they are targeting.
The tool helps you recognize opportunities that you might otherwise miss and fail to capitalize on.
According to a study featured on Social Media Today, 67% customers now seek customer support on social networks like Facebook and Twitter.
It can be tough to monitor multiple social networks, 24/7, especially when your customers can be talking about you without using your official social media handles.
BrandWatch is a social media monitoring tool that can help you stay vigilant on social networks, without the extra work, helping you manage mentions in a timely and organized manner.
The tool doesn’t have to be limited to managing customer support. You can use it to find great PR opportunities and build lasting relationships with your social media fans.
Zappos, for instance, has a lot of fun, memorable conversations with their fans.
Wrap-up
A good eCommerce marketer is agile and efficient, with the capacity to manage multiple channels and build a great brand image on social media. The right tools can provide the necessary assistance in the process.
Author bio:
Disha Dinesh is content writer at Godot Media, a leading content agency. Her interests include social media and content marketing, and foot-tapping to the latest in progressive music.
