7 Ways to Make a Business Memorable to Customers | In a competitive marketplace, you need your business to stand out and be memorable to existing and potential customers. Without this, your brand and company get lost in the shuffle. More noteworthy competitors will get all the leads.
As you create an impression with customers, keep in mind that there are both good and bad reasons to stand out. You want to focus on the former. A bad reputation makes you memorable for all the wrong reasons. There are several ways to be unforgettable as a business, and it all starts with first impressions.
First Impressions
As with so much in life, your brand’s success begins with a first impression. The first experience a customer has with your business sets the tone and gives them an idea of what to expect. It determines whether or not they come back.
The right impression makes you memorable. It can lead to returning customers and referred customers. A good impression for a brand or business includes several elements:
- A website
- Social media pages
- Emails and other forms of marketing and advertising
- Interactions with you or your staff
Consider all the ways a new customer will get a first impression of your business and aim to make each one optimistic and memorable.
Once your business is up and running, it’s time to make it memorable. Make an excellent first impression and use these expert strategies to ensure customers keep coming:
#1 Create an Unforgettable Brand
A brand is essential for customer recognition. Consider the Nike swoosh. As soon as you see that simple symbol, you know what it means: cutting-edge athletic technology and shoes. To be memorable, you must start with your brand. Before you start building it, reflect on your target audience, your business mission, and the message you want to send.
#2 Engage With Customers
People remember the businesses that take an interest in them. Engage with your customers by following up after a purchase, asking for a review, and commenting on reviews. Build social media sites and use them to interact with customers. Don’t just add content. Reach out on platforms by leaving comments and reacting to customer posts.
#3 Provide Excellent Customer Service
Both bad and good customer service leave an impression. Focus on the good. Give your customers an experience they won’t forget and that they’ll share with friends. Take inspiration from leaders in excellent customer service, like Amazon. They put the customer first in everything, offering easy returns, replacements for lost products, and highly-trained online and call center representatives.
#4 Build a Useful Website
Online shopping continues to grow, even as the pandemic restrictions have been lifted. People increasingly turn to a company’s website to research, shop, and learn about the brand. Make your website attractive but also usable. Savvy consumers will turn away from a website that doesn’t work or isn’t easy to use. Focus on user experience.
#5 Utilize Giveaways and Sales
People remember when they get a good deal. A freebie, a useful coupon, or a well-timed sale makes an impression. Customers want value, which means they want to feel like they are spending their money well. A giveaway or a sale can provide that sense of value.
#6 Provide Quality
All of your efforts to be unforgettable in a positive way are useless if you don’t offer quality. Create products and services of the highest possible quality to keep customers coming back and making referrals. Before you do anything else, work on delivering excellence.
#7 Fix Negative Impressions
A business can be memorable in ways that put off customers too. Bad reviews, a negative interaction, an inferior product experience, and other incidents can make you memorable for all the wrong reasons. Trust is essential for a successful business, and experiences like these chip away at it.
You can’t take back what’s gone wrong, but you can fix it with services like Erase reputation management. Professional reputation management can clean up bad reviews, remove negative content, and improve your overall online presence.
Memorability Equals Success
You simply cannot succeed as a company if you’re forgettable. Anything you can do to attract the attention of new customers, keep them coming back, and get them talking to others will lead to greater success. Try out new strategies and find the one that works for your business.
