Negosentro.com | 8 Essential Considerations When Using Car Signage for Your Business | According to Country Sampler Magazine, advertising your business should be a continuous activity. You do it when your business is new, when it’s thriving, and even when the economy is challenging, and sales are low. The way to do it is by implementing one promotional strategy, looking into launching another one right away. This is a reliable way to generate and maintain interest in your business no matter how the economic climate is.
One of the most useful marketing tactics for any business is adding a sign to your vehicle. This is an absolute essential, especially if you provide your customers with delivery services. Every time you use your company car or van or even a delivery bike, you automatically embark on a far-reaching promotional activity if your vehicles have beautiful signage.
Indeed, there’s no discounting the power of good car signage to help promote your company. But, to ensure that it’ll be as beneficial to your marketing as possible, there are several elements to consider.
#1 The reputation of the car signage company
There are so many car signage services these days, but the quality of work they deliver varies greatly. You want to make sure that the one you hire for your signage is known for its high quality of work, reasonable rates, and efficient client communication.
Since every car signage is unique to a business, it’s imperative that the car signage company you hire completely understands your requirements and also discusses vital considerations with you. Otherwise, the sign you’ll get may not meet your standards or effectively perform its marketing purpose.
It is likewise important that the car signage company offers a variety of signage materials. This way, if you foresee changes with your logo, slogan, or even the colors of your brand in the future, it will be easy enough to perform customizations.
#2 Colors
Car signage should stand out in traffic. As a marketing tool, it shouldn’t blend in a crowd. You want people to spot it instantly in the buildup of cars on the highway, no matter the weather. Along with that, the colors should also be representative of your business.
So, take the time to study the psychology of color for branding and marketing. From this, you will learn how people associate colors with specific operations and how they respond to color combinations that can lead to brand stickiness and conversion or favorable action toward your business.
You can learn the principles of color for marketing online. There’s an abundance of information about which hues are perfect for certain businesses, and also how they appeal to the emotions of people.
#3 Typeface
You may opt for the same typeface used for your logo, but for car signage, it’s often better to use a bolder one. You can maintain your logo, though. However, for better visibility, choose a typeface that looks good when enlarged and is readable in far distances or for people who do not have clear eyesight.
Choosing a typeface can be tricky, especially when you want to use more intricate or artistic ones. Some letters, when placed close to each other, can read differently for some. So, perform a readability test to ascertain how clearly people can decipher the sign, particularly when there’s low visibility on the road.
#4 Placement
Where you put the sign is also another crucial consideration. Will you put it on the door sides? The hood or trunk of the vehicles maybe? Or, do you make it a detachable car roof attachment, so the cars do not always look like company cars (which is typical for smaller businesses)?
There are pros and cons to all these placement options. Base your decision on how effective you believe your chosen placement will be in catching people’s attention on the road.
#5 Business Information
Aside from the name of your business and logo, think about all the contact information you wish to add to the sign. Do you want to include contact details such as the different social media handles of your company? Or, should you just provide your hotline number and email?
Ponder upon this thoughtfully because, more often than not, people on the road can only focus on one contact information. According to marketing experts, the most logical contact detail to include in a car sign is the easiest touchpoint for people on the road. This is usually a hotline number; for example, 567-PIZZA (74992) for a pizza delivery company.
#6 Call to Action or CTA
Since signages are intended to serve promotional purposes, they should always include a call to action (CTA). A CTA is a short message that tells people what they should do with your business.
Come up with a really good one. Perhaps hire a reputable freelance copywriter to help your business come up with a compelling call to action for your signage. It should be short and sweet, and most importantly, impactful.
#7 Image
An image to support your brand is always a good idea, particularly if the name of your company does not automatically reveal what it does. Say, your sign is Mark Masterson Inspector, perhaps used the image of a house to the car signage, so people know that you’re a property inspector instead of a security inspector?
This simple detail is one of the no-brainer tactics in establishing the identity of your company without the need for putting a lot of supporting information in the sign.
#8 Budget
You need to establish a budget for the signage you want. Naturally, if it’s a big sign and there are small and intricate details, more work and materials that will go into making the sign.
The general idea here it always makes more sense to go big and extensive with your signage. If you have small cars, it’s better to make the sign occupy as much exterior space as possible for it to catch the eye. This way, nobody will miss your brand despite the small size of the vehicles.
So, there you have it, eight helpful considerations when deciding on having car signage made for your business vehicles. As mentioned earlier, car signs are always unique to the company they serve. Therefore, it’s important to factor in a few variables that can affect the effectiveness of the signage as a marketing tool.
AUTHOR BIO
Brian Dwyer is the Director and owner of Colour Source Signwriters, a graphic production business specializing in various vehicle wraps, fleet signs and building signs. The company has been producing professional signage that captures the attention and matches the vision of delighted clients all over Australia since 1990.
