8 reasons to build your business website with WordPress | Every entrepreneur knows that having a great website is crucial for business success in an increasingly digital world. It comes as no surprise that building a strong online presence is a major focus for business owners, regardless of their industry, since consumers rely more and more on the intent and their smart devices to search for different companies, find out what they’re offering and connect with them on a deeper level.
Yet a lot of small and medium sized companies are still struggling to navigate the highly competitive world of business and push forward without having a website. The number one reason they choose to remain offline is because they lack the resources and knowledge to build a professional website.
However, what many entrepreneurs don’t realize is that these days anyone can build a great website without having to invest tons of money or effort into it. There are plenty of tools that can help with that, and WordPress is probably the best option you have if you want to build an awesome website for your business. So, without further ado, let’s see why using WordPress is the smartest choice when creating your online presence.
It’s free
Let’s start with the main concern most entrepreneurs have – the money they have to spend to build a website. If you’re on a tight budget, like most small business owners are, and you can’t afford to hire a team of web developers to set up your business website, WordPress provides the perfect solution.
With WordPress, you don’t have to invest tons of money to get your site up and running, since this content management system is completely free to download and use. Of course, you’ll also need a domain and web hosting, which will cost you money, but it’s still going to be infinitely cheaper than hiring a web design agency. So, unless you have an unlimited budget at your disposal, WordPress is definitely the smartest and most affordable choice.
It’s versatile
Most people associate WordPress with blogs, which is only normal considering that so many people use it as a tool for building their blogs. But WordPress’ capacities go well beyond creating awesome blogs. You can build any kind of site you desire with it.
No matter what your business is about and how you want your website to look, WordPress can help you put your ideas into practice and build the ideal site for your specific business needs. If you want proof of that, just look for WordPress website examples on Google and you’ll come across a wide variety of sites in all industries. That will give you an idea of what WordPress can actually do for you.
It’s simple to use
Not a tech whiz? Not a problem. WordPress can be used by anyone, which means you don’t need any coding skills or advanced tech knowledge to get down to business. Of course, there’s a learning curve involved in the process, especially if you want to build a site that’s a bit more complex, but WordPress provides all the guidance and support you need to make every step of the way as easy and smooth as possible.
With a clean and user-friendly interface, even newbies can learn to master WordPress and use it to set up a great-looking and functional site. So, the lack of tech knowledge is no longer an excuse to keep your business in the Dark Ages.
It’s customizable
When it comes to building a website, you have to keep in mind that looks matter a lot. A site has to be both functional and visually appealing, and that’s easily achievable with WordPress. With countless WordPress themes available, you can easily choose a free WordPress blog theme and customize it as you see fit, or add certain features to make your site look and function the way you want to.
A lot of website builders offer one-size-fits-all solutions, ignoring the fact that different clients have different needs and preferences. WordPress takes a different approach, being highly customizable and allowing you to add character and personality to your website.
It’s used by big brands
As we mentioned previously, WordPress provides a great solution for smaller businesses that don’t have big budgets to spend on web development. But it’s not just small and mid-sized companies that choose WordPress to create their sites.
World-renowned brands like Mozilla, Vogue, The Walt Disney Company or Coca Cola also jumped on the WordPress bandwagon thanks to the many benefits it offers. The fact that major companies all over the world are relying on WordPress to build their online presence speaks volumes about its reliability and efficiency.
It’s SEO friendly
We can’t talk about building a strong online presence without mentioning SEO. Having a great looking and highly functional site is an absolute must for businesses, but it takes more than that to stand out from the crowd and increase site traffic. That’s where SEO comes into play to help business owners and webmasters perfect their online presence.
Luckily, WordPress is search engine friendly from the outset, so it will take some of the burden off your shoulders. The fact that it’s also mobile-friendly is another major advantage that will make search engines like your site even more.
It’s flexible
In the world of web development, flexibility plays a very important role. A website is not a static entity that you build once and then you can just take your mind off it. It’s something that requires constant care and maintenance to function properly.
As your business grows and evolves, your site has to grow with it, and using WordPress will make it infinitely easier for you to manage all these changes to your site. Thanks to its numerous extensions and plugins, WordPress guarantees flexibility and adaptability, allowing you to scale your website and keep it relevant and updated at all times.
