Tips to Help a Business Work With a Designer on a New Logo
Working with someone on something this important may feel a little daunting. You know the person you are hiring is a professional but can’t be sure he or she is going to deliver something that feels right to you. It is okay. You are not the only one worried about that, and the following tips may help make this a fruitful partnership.
Strategy Planning
The first thing you want to do is work on a creative brief with the logo creator. With this brief, you will be outlining some of the things you want this logo to achieve. You are going to talk about your goals, how you want to get to your goals as a company, and you want to identify your audience. These thoughts are going to help the designer get on the same wavelength as you.
Come Prepared
It is important that you come prepared when you begin to meet with the designer you are considering. It is going to take time for this individual to create a logo that matches your vision.
Be sure you are clear on things, like who your target audience is and your brand’s story. You should also make sure you know how to describe your ideal customer. You want to know your customers as a whole, what kind of people are they, and what kinds of habits they have. Being able to understand some of these points should make it easier to paint a clear picture for the designer.
Confirmation of Thoughts
You’ve done the homework, and you have come with all the information the artist might need to design a good logo for you, but you do have to make sure you are speaking the same language. It might be strange at first, but you are going to have to ask the artist about some of the ideas popping into his or her mind regarding your logo. You want to hear how the artist plans to connect your brand’s history or culture to the design.
Understanding the Process
Once the initial meetings have taken place, the artist is going to enter the design process stage. You should make sure you understand this process so that you aren’t surprised about anything. Of course, you can talk to your designer to understand the specific process, but there are some general things you may want to be prepared for.For one, you can ask the designer if he or she could let you be involved in the brainstorming sessions. This stage is where the artist begins to formulate some of his or her ideas, and if you participate, you may be able to catch things you don’t want to see from your brand. It is important to be available if you are going to participate because if you aren’t, then you might end up delaying the process.
During the process, color is going to be discussed since it has such a profound effect on human emotions and thoughts. The designer is going to talk to you about some of the colors that may help communicate your company. Try your best to be open to this because getting the color right is vital.
It is important that you speak up whenever you need to. A logo cannot speak, and it is the designer’s job to give it a voice using design, color, and many other tricks of the trade.
If you ever feel like you don’t get what the designer is attempting to do with a particular design decision, do not be afraid to speak up. You need to have clarity about the design at all times.Hopefully, these tips help you connect with your designer and ultimately ensures you end up with a design that is just right. This is going to take some time, so make sure you are patient with yourself and the designer.