Negosentro.com | Finding The Right SEO Firm For Your Business | Building a quality website for your business can be just as demanding as the construction of any brick and mortar.
1) Business owners must get the landing page right to attract their type of buying customer.
2) Each product description and pictures must be situated perfectly on the website and a thousand other details.
Entrepreneurs can not afford to make a mistake when choosing their search engine optimization company.
There is both a right and wrong way to go about the selection process. Here are a few mistakes to avoid:
1) Never fall for the Holy Grail of SEO. There isn’t one. Optimizing your site for the search engines is just as hard as building the site.
2) A majority of SEO companies have shiny presentations to go along with their shiny websites full of promises. Do your research to make sure the company can deliver what they promise.
3) Do not go cheap. There are standard rates for top tier services. If the SEO company you are interviewing offers a cut-rate to sign-up today, turn and run.
Choosing the Right SEO Company
Before setting goals for the optimization company, set goals for yourself. Know what you want out of this relationship. Your business is going to be paying good money for attracting new customers. Have specific goals on the types of customers you want. Do not put SEO into Google search and expect unbiased results.
The right SEO hire can take your website and ultimately you, to new levels of profitability.
- Finding a reputable Vancouver SEO firm requires positive reviews and testimonials. Look to specific review sites to get your shortlist started. Capterra, Glassdoor, and Yelp provide invaluable insight.
- Be practical in your search for a consultant. If your product or service is unique to a local area, do not look at companies 3000 miles away. However, do not choose a local optimization company just because they are neighbors.
- Budget your search engine expenditures. Look to their website to see if their services are in your price range. Most companies operate on monthly retainers with an upfront cost to get started. Ask your representative for any long-term discounts or bundles available. After interviewing your shortlist, refer back to the original budget for any issues out of alignment.
- Goals are worth a second mention. Make sure the companies you are interviewing have the same short- and long-term goals as you. This goal-setting phase is where reviews and testimonials come into play. Search engine companies can have agendas and contracts longer than six months or may not be part of the plan.
- It is vital to plan success by hard numbers, rather than gut instinct. Demand the SEO company has plenty of record-keeping resources. Call logs, clicks, conversions, and click-through rates should all be part of their offering.
Consultation Calls
After the research and follow-up calls, it is now time for a consultation with your shortlist. This phase of the hiring process is, by far, one of the most important in the hiring process. SEO companies that value their customers will do their very best to make the most out of this initial phone call. If you can never get through to the company, run.
Initial consultations tell you the passion an Outsource SEO company has in their craft. You can uncover levels of creativity and the amount of research they have in your particular business niche.
This call will reveal how well you connect with the company, and if you are on the same page with expectation levels. Never undersell the importance of chemistry.
Here are three tips to make this all-important phone call a success:
Before each call ask yourself, what is the objective with this interview? After compiling research on each consultant, there should be at least two or three questions you should ask not involving price. Who would be handling your account? What is the platform the company uses? How many linkbacks to my site can I expect every month?
- What level of ranking can you realistically expect in the first three or six months? What changes are needed for your site to achieve the ranking? Ask specifically how the company will accomplish the rise in rankings.
- Will the SEO company follows individual search engine web guidelines? Each search company publishes guidelines for ranking in their search results. You do not want an SEO company playing tricks to get your website on the first page, or your hard work could be relegated to the dump heap.
- Does the company have experience with local results? If your website is the online outlet for a brick and mortar, this is important. Local search results require additional expertise.
Common Sense Selection
It is important to use common sense when selecting your consultant. If they guarantee first page results, run away. The better consultants analyze each aspect of your site and every product and service you offer. Having experience with product color, placement, and quantity is essential for site success.
Good consultant companies have the experience to make changes to your site or have specific ideas for you to make the adjustments. The company should be well-versed in the latest languages of the web, HTML, and python. Great consultants can provide updated content and product descriptions, resulting in higher conversion rates.
Ask if the company provides additional services, such as off-site marketing. Using Twitter, Facebook, and Linked take a special kind of talent. These social media sites, promoting your products, may sky-rocket results.
You have put a lot of time and effort into your website. Do not drop the ball when choosing the right partner for search engine optimization.
What happens to the content, and changes made to your site when the contract has ended? There are dozens of questions, needing good solid answers before any decisions. A huge increase in your organic traffic or losing your Google ranking comes down to this choice of a good SEO consultant.
