There are so many different techniques a company can employ to market itself, with the main streams being online and offline marketing. Online marketing is one area that has enjoyed all kinds of growth over the past few years, and social media has suddenly become an integral aspect of many company marketing plans.
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Whether you are new to marketing on social media, or you’ve been doing it for a while now, it seems like there are always areas that could use improvements. By making little changes and adjustments your company could start to see a greater response to marketing efforts, which will generate more leads, and then turn into sales.
One avenue your company may wish to explore is explainer videos, which are commonly shared through social media. Here we’ll take a look at what these explainer videos are, where they should be posted, and how they can help your company to be more successful in the long-run.
What is an Explainer Video?
If you’ve never heard of an explainer video before, not to worry as plenty of businesses are in the same boat. While it’s not exactly a new practice, it doesn’t mean your company has explored it yet. An explainer video, as its name implies, is a video that is meant to explain a particular message to your target audience.
Let’s say your company is offering a new product in its line-up. Rather than just listing the new product, an explainer video can be made that explains what the product is, what it does, and who it is meant for. It can then be distributed through your social media networks so as to find your target audience.
The videos themselves are narrative-driven; what this means is a story is being told by a narrator. As well, the videos are animated, which is a great way to grab the attention of the audience and also make the topic more relatable, interesting, and easier to understand.
Where Are Explainer Videos Used?
In terms of digital use, explainer videos can be posted to Facebook, Instagram, LinkedIn, Twitter, and any other social network. You can even choose to post them on your company’s website. The goal is to reach as much of an audience as possible so that your message gets out there.
Setting a Goal for Your Explainer Video
The key in creating the explainer video is having a very clear goal/message from the start. The video doesn’t have to be long; it can be short (60-90 seconds in length is perfect), to the point, and concise. The viewer should instantly be able to understand the messaging, and the story (or narrative) should be clear.
How to Make an Explainer Video
Now, because explainer videos are narrated and animated, it’s not something that just anyone can throw together, or at least do so in a successful way. This is exactly why companies such as Spiel Creative exist, as they can take your messaging and create an explainer video that will work. You can click here to read more about Spiel Creative and their process.
The fact is that you’re only going to have a few seconds to captivate your audience when they first open your video. If you don’t do that right away, then you can consider them lost. This is why companies don’t want to mess around when it comes to the quality and content of their explainer video.
You Don’t Want to Be the One Who Isn’t Doing It
As for the benefits to your company, there are a number. One of the first things to keep in mind is that you don’t want to be the only company who isn’t using explainer videos, especially if your competition regularly cranks them out. At the very least you need to keep up with the competition, but ideally you want to reach the point where you’re ahead of them and they are scrambling to keep up.
The Majority of People are Visual Learners
When it comes to messaging and trying to educate the public, the majority of people are visual learners. What this means is that information is best gained and absorbed when it is provided in a visual manner. That is exactly what explainer videos are capable of doing. Because that information is better absorbed, the odds of your message hitting home and sticking in the watcher’s mind are much higher.
Placing an Explainer Video on Social Networks and Website Can Increase Traffic
Companies are always looking for ways to increase the amount of traffic their social network receives, and an explainer video can do just that. These videos can actually attract people to your site.
Create Good Buzz
Today there is also a lot of emphasis on creating buzz in the industry and setting trends. What better way to do that than by offering clients and followers unique content such as explainer videos? Often these styles of videos can spark up conversations that will lead to more customer engagement, giving your company a more personal feel.
An Avenue Well Worth Exploring
When it comes to your company’s social network efforts you can’t afford to just sit back and hope things happen. Instead it’s about taking a proactive approach and trying out different techniques. Creating explainer videos that can be posted on your social networks is a wonderful way to engage with customers, create buzz, gain brand recognition, and really get the word out about your products and services in a clear manner.
