Because of the boost in technology, marketing strategies have become simpler, yet complicated.
It is simple in a sense that you have the potential to reach people almost anywhere in the world.
But in a sense, it is also complicated because it is hard to have tangible organic reach. Facebook is one of the most utilized social media when it comes to marketing.
Here’s how you can reach local audience using Facebook:
ENCOURAGE CHECK-INS AT YOUR LOCATION
Whether in a store or a restaurant, people cannot seem to resist opening their Facebook accounts. Use this to your advantage. Encourage checking in at whenever they are at your location.
In turn, their net work of friends and followers can see it in their newsfeed. When checking in, they can also have different choices to apply to their status message. It can be shopping with family or eating dinner with loved ones. And this is the hi-tech version of word of mouth.
You can attract friends of your customers who also live within the locality. There are some who check in automatically whenever they go to places. You can encourage check-ins by offering promos such as a free glass of tea.
In this way, you are spreading the word about your business with just one click.
DELIVER TARGETED MESSAGING WITH DARK POSTS
A dark post has similarities with Facebook ads. It lets you apply targeting criteria so that you can choose your audience. It gives you the ability to specify who will see your posts.
Because of this, you can reach local audiences with your organic posts. If you have many branches and one Facebook account, you can still choose relevant posts with each respective audience.
JOIN LOCAL FACEBOOK GROUPS
Choose local Facebook groups that are related to your business. This can help you connect with local consumers. You can make organic connections because the members belong to your community.
But, you also have to take these precautions when posting to groups. You can share relevant information, but not too often that it looks like spam. Don’t appear like you are self-promoting. Do so can get you kicked out of the group.
SHARE OFFERS WITH INSTORE VISITORS VIA FACEBOOK BEACON
Facebook’s Bluetooth beacon is a great tool to have. It is like a wi-fi router that you place on your store. If shoppers log on their Facebook account while on your store, they can see a lot of information from your page. You can use this to share information and promos that customers can only get when they are in store.
Using, these tactics, you will surely attract a local audience. You’ll have a more tangible and organic reach, and increase your chances of sales and repurchases.
