There are a lot of different steps that go on behind the scenes to create and launch a successful app.
In any industry, the process can leave individuals feeling exhausted with the project at hand once the time comes to release it to the public.
The mistake a lot of companies make it by focusing the rest of their efforts into promoting the app as it is, instead of using some of this time to think about how they can improve the app.
Of course, you aren’t going to have the data to make improvements straight away, but it’s important to have it in the back of your mind from day one.
The truth is, analytics are incredibly important; they tell you what parts of your app your audience are resonating with, and which aspects are the least useful.
You can then make clear, data-driven decisions about the improvements you are going to make that can increase the apps popularity and give it a competitive edge over similar apps that exist on the market.
Knowing where to start with data from mobile app analytics isn’t always easy, however, which is why we’ve come up with a complete guide to help you.
Here is everything you should be doing to improve your mobile app using analytics.
Work Out The Goal Of Your App
To start using analytics to improve your mobile app, you need to go back to basics and fully understand the goal of your app.
A little different from establishing your app’s purpose, Digital Authority Partners explains this as the part of your robust marketing strategy that helps you to work out which analytics you should be focusing on in order to reach your goals.
As a healthcare app, your goal might be to acquire a certain amount of users within a specific period of time.
If this is the case, you’re going to want to look at the amount of downloads you’re receiving, and see what strategies help to increase the amount of downloads your app receives.
Alternatively, you might want to increase your revenue. It’s still important to look at your download rate, but you may also want to see what attempts at pushing in-app purchases have been most effective so that you can continue to improve these.
Monitor Referral Programs – And See How You Can Increase Them
Lots of people will decide to include a referral program in the development process of their app, but fail to pay it the attention it deserves following the launch.
It’s easy to assume that monitoring analytics around your referral system isn’t a beneficial use of your time, but ComboApp reports that 33 percent of app downloads come from referrals, making it a more important thing to measure than you might realize.
If you have a significantly lower download rate from referrals than the one outlined above, it’s worth asking yourself if there’s anything you can do differently.
Do you need to create incentives to have people more interested in your healthcare app?
Is your purpose unclear to users, leading to a lowered passion towards the impact your app may have on an individual?
Whatever it is, it’s crucial you use analytics to try and understand the behavior of your users so that you can increase referral rates and overall traffic to your app.
Use Engagement Rates To See What Customers Are Most Interested In
Most organizations with mobile apps will rely on the customer feedback they receive through ratings to tell them what customers are most interested in with their app, but this isn’t necessarily extremely beneficial.
This is because a very small proportion of those who use your app will actually rate their experiences, and the information they tell you is going to be more limited than what you can see from investigating your analytics.
By using your analytics, you can see which parts of your app users are utilizing the most, as well as areas that they may not spend very much time in.
This tells you with areas you need to focus on when it comes to planning improvements, and which areas you may want to think about getting rid of altogether.
By improving the functions within your app that customers are utilizing the most, you will make them feel listened to, which could make them more willing to share your message on social media.
This will help to increase acquisition rates, and could lead old and new members to become more engaged with the functions your app has to offer.
Incorporate Software That Breaks Down Analytics
There are very few industries where you will understand enough about analytics to be able to market your mobile app, and notice its strengths and weaknesses, completely independently.
Especially in the healthcare field, where talents lie with helping to create innovative solutions that provide patients with greater control over their own health, getting a helping hand from outside sources is nothing to be ashamed of.
By using software and services that understand analytics more than you do, you can receive broken down versions of your data that will help you focus on specific analytics to achieve specific outcomes going forwards.
In the healthcare industry, it was recently announced that NewYork-Presbyterian & Phillips partner to enhance its telehealth solutions by monitoring remote patient data.
By using specialised software solutions, the hospital is able to use analytics to directly improve patient experiences, by improving efficiencies and care delivery.
Even if your app is completely digitalized and doesn’t have an impact on patient care within hospitals, however, hiring AI software that can decipher big data and break it down into recognisable statistics can help you understand where your app needs to improve.
Perhaps patients aren’t interacting with certain pages because they are inaccessible, or aren’t as interactive as other pages? Maybe certain parts of your app are interacted with more by people acquired through certain marketing methods?
Artificial Intelligence software specifically focused towards this will recognize these trends, allowing you to focus on the analytics that will actually help you improve your app instead of things that might not.
Conclusion
As you can see from this article, using analytics to improve your mobile app is absolutely essential.
There are so many different trends and data-driven secrets that you could be missing out on by relying on limited forms of information, like feedback ratings and social media engagement.
We hope our advice has helped you work out how to use analytics to improve your app, and we wish you the best of luck and success going forwards!
