Mary Rae Floresca | Negosentro.com
Are your competitors getting ahead of you? If yes, then probably you need to think of ways make to your business standout. The primary way is, be different, not just better.
1. Reinvent
The best-selling author of the 4-Hour Workweek, Tim Ferriss said, “Create a category you can dominate, rather than trying to be incrementally better in a crowded, preexisting category. If you do the same exact thing as your competitors, it’s a race to the bottom of the price. No one but the largest, best-funded company will win a price war.” Offer a product that is uniquely different from your competitors. This is a better way that cutting down your cost and suffer the quality of your product just to be at a lower price point.
2. Create a great culture and lead
To standout from your competitors is to start with a great culture within the company. After defining what kind of culture you want among your employees, apply it to your customer service. When you focus on your culture you create a strong foundation of values and habits that cause you to stand out in the marketplace. Lead your team effectively with optimism. You have a choice to believe in success. A positive leader affects how the employees will work for the company.
3. Offer the best customer service
Customer service is the fundamental way to successfully standout from your competitors. At this age, anything can be viral, people may take time to find your nitty gritty details and post on social media. Netizens sometimes are skeptic but most of the time, they are gullible. Carefully check the standards of your customer service. Selling products online? Offer free shipping if possible. Customers like free stuff, be strategic in your customer service performance. Create your own signature way of customer service and show your customers that you care about them. Remember that they can write about you or your brand can be popular by word of mouth.
4. Be aggressive but don’t start a fight
Tim Ferris, author of 4-Hour Workweek advised in Entrepreneur Magazine, “Get good at pausing, and thinking of the long game. Becoming reactive seldom serves your long-term best interest. In general, your time is best spend focusing on growing your business instead of handicapping someone else’s. The former has uncapped potential.” Focus on growing your business, do not rely on the next steps of your competitor. Focus on micro-detailed, actionable content, it ensures that your product will be valuable in time.
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