Helen Cartwright, Negosentro | When you start your business the goal is making it successful and growing it into a profitable organization. Once you figure out who your target market of your products will be, you can can begin marketing to them in many effective ways. There are a few marketing strategies to consider when trying to grow your business.
Video tutorials
This is probably one of the most effective. As technology grows and becomes more advanced and people continue eyeballing their electronics, a great step by step tutorial or visually stimulating marketing video of your product can go a long way. Depending on the platform you decide to use, you can instantly develop a following and begin to build a loyal customer base. The goal to doing a knockout marketing video is to have clear communication and great visuals. The important point about this tactic is that customers view your material over and over.
Start a blog
Blogging has become a more improved and serious way to communicate since its beginning. It allows you to connect to your customers by keeping them up-to-date about new and existing products lines. Remember to add value to your content, share secrets, give something away free and more importantly be honest.
Social media
We all know this platform has taken on mind of its own and several corporations give the public an opportunity to respond to almost anything that appears online. If done correctly, you can use your social media platform to extend your brand, use direct messages to build a better relationship with customers and talk more about your industry and the products you have to offer. It’s best to do your research to make sure you are using the proper social media platform that works best with your product.
A/B Testing
Using this type of tool, allows you to identify the optimal configuration of your product across all the platforms that you use. The type of experiments that you can run include server-side, visual, hybrid, configuration and retroactive API-based experiments.
Understand and know your brand
Your brand defines your organization. Customers should immediately find with your logo, imagery, copy or print advertising, when seen either on-line or anywhere else. You want your audience to recognize your brand with products and offers to create strong customer loyalty. It’s also good to track your advertising to see how well it is working.
Content marketing
The goal here is to create valuable content that’s relatable and consistent. You want it to grab the attention of your audience and create a call to action to buy your service or product. This particular tool is all about learning from long-term results. In the end, you will get a good snapshot of who your visitors are to your website, develop new leads, and find out which customers seem to continue to come back. The elements involved in content marketing include the following, but not limited to, quality content, relevant topics, optimizing for SEO and readers, and finally creating consistent content that you can promote.
Coupon deal sites
Depending on your product or service, this type of site helps promote your business, often times, faster than your other platforms. A coupon deal site already has a large audience that’s broken down by state or locality and offers several unlimited discounts two members. The benefit to your business is that your organization get huge exposure, you have more specific targeted advertising, it brings awareness to your brand and you get a list of new interested customers. Do keep in mind, this tool could overwhelm you by receiving more customers than expected. It’s best to have a plan ready on how to handle the new traffic.
Email marketing
Email is a crucial marketing tactic to your business. Organizing and locking down all contact information from customers not only bring new leads, but allows you to develop a direct relationship with your targeted audience. It’s important to create a email marketing plan that engages and gives customers information about your product and why they should buy it. Such examples include customers join a membership, or maybe downloading a digital eBook about your product.
Webinars
This is another great tactic many organizations use to generate emails to get new subscribers. They are able to engage in a live and recorded training session. They are simple videos that allow potential customers or current customers to ask questions or get answers to any products they might or may have purchased. The different types of website software include two-way audio, screen shares and polls.
Free consultations
It’s always a good idea to give away something free before you ask for the sale. A free consultation helps add more customer leads and expand your brand.
Overall, having to the right marketing strategies to grow your business is an important step to becoming successful. Knowing and understanding your customer base can lead to more profits. It’s best to do your research to find out which marketing tools work best with your brand and specific target audience. It doesn’t hurt to run test experiments to discover which customers are using your product the most and those who are tapering off. Engaging on the correct social media platform is highly important. Your product may work with one social media outlet yet not suitable for another.
Creating a great email marketing package is another way to strengthen the relationship with your customers. Making a step by step tutorial of your business service allows customers to consistently go back to that video at any time they want. Keep in mind, it never hurts to give back to your customers who have bought your product or are simply considering the option. If you’re looking for good ideas on how to market your business and sustain a strong customer base, it would be wise to use these above strategies mentioned.
