Finding the right freelancer to manage your SEO marketing campaign can play a huge role in your small company’s success through top rank in Google. There are many factors that go into choosing the best person for the job, and knowing what to look for can save you a lot of time and extra hassle. Here are some of the best ways to find the right freelancer for your small business’ SEO.
Plan in Advance
Not having a clear plan mapped out in advance will make it more difficult for the freelancer to accomplish what you need done. As Entrepreneur.com states, not having a plan could end up wasting time and money for both you and the freelancer.
You should have a specific idea about the types of projects that you’ll be assigning to your SEO freelancer. It’s also important to map out the expected timeframe for these projects so that you’ll know how long you should expect to employ the freelancer to help you rank your website.
Choose Someone Who Aligns with Your Business
Even though your SEO professional won’t necessarily be a permanent employee, it’s still important to pick someone who aligns with your business model. By doing so, you and this person will be more in-synch when it comes to your marketing campaigns.
Choosing someone who doesn’t fit in well with your business may result in conflicts between them and your permanent employees. It could also be problematic when it comes to your customer relations.
Look for Advanced Experience in Digital Marketing
SEO is just one part of digital marketing. Yet, it is an important part of the whole puzzle. You might even say that it is the glue that holds it all together. Who doesn’t want his website to rank on Google?
Look for a professional, like Colton Miller, who knows more than just SEO strategies. If they know more about the rest of the digital marketing realm, then they’ll be more able to use SEO in a way that will be more beneficial as they’ll be able to give advice when it comes to your overall digital marketing strategy.
Work out Scheduling Details
When interviewing applicants, make sure that you discuss scheduling availability so that everyone is on the same page. You’ll want to choose someone who’s able to work around your time and won’t prioritize projects for other businesses.
Even if most of your contact with your freelancer will be done over the computer instead of in our office, scheduling details should still be worked out in advance. If the person isn’t expected to be at your business often, find out the best times to contact them if you have any questions.
Hiring an SEO freelancer can be an excellent investment if you pick the right candidate. By reviewing the important criteria, you’ll have an easier time making the proper selection to rank your business website.
