RunKeeper’s CEO Says Smartphone Will Eat Fitness Tracker Market [Podcast]

Negosentro | RunKeeper’s CEO Says Smartphone Will Eat Fitness Tracker Market [Podcast] |by Stacey Higginbotham | shared from Gigaom.com | Everyone is trying to be a platform company these days, but in this weeks podcast we explore the challenges affiliated with building a business around integrating various APIs and the need for a magical user experience.

It is hard out there for platform. That’s the takeaway from this week’s Gigaom Internet of Things podcast. There are the myriad challenges of having to integrate with an ever-increasing number of APIs from new services and devices, but there is also a challenge in figuring out a business model and payment mechanism that can track all the various APIs and terms of service a platform might have to abide by.

This week’s guest Jason Jacobs, the CEO of RunKeeper, is on ahead of his Structure Data appearance to discuss his view of the wearables market, the future of fitness trackers and how to build a business using data. We’ll get into that last bit even more onstage at the Structure Data show in New York on March 19 and 20th. With almost 30 million members and an increasing focus on turning RunKeeper into the primary app for folks trying to live an active lifestyle, Jacobs makes a compelling case for openness. Can he make money? Listen up, it’s a good one.

Host: Stacey Higginbotham
Guests: Kevin Tofel and RunKeeper Founder and CEO Jason Jacobs

• A business model for IFTTT and what I learned building a batphone
• Introducing Shortcut, a voice control app for your stuff
• If everything is a platform why is so much time spent integrating with everyone else?
• The smartphone will eat the fitness tracker market according to Runkeeper’s CEO
• How to build a business model in a open world using data.

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