Whatever you call them – tchotchkes, promotional products, swag, etc. – exhibits at every tradeshow put out giveaways designed to attract and invite as many attendees as possible to their booth.
Tradeshow giveaways generate leads and deliver important marketing messages that visitors will tie back to your products and company long after the tradeshow is over.
In this article, we discuss the top awesome giveaways that will help you stand out at your next tradeshow. Without further ado, here they are.
1. Branded, Baby
Before getting into specifics, we’d like to stress the importance of branding your tradeshow items. After all, what good is a giveaway if it doesn’t let people know who gave it to them? Whether you decide on something useful or trendy, make sure your giveaways are emblazoned with your company logo so that your brand will always be front of mind.
2. A Smartphone Wallet
Everyone has a smartphone these days, so giving away a smartphone wallet is smart business. Designed to hold not only a phone, but also cash, credit cards, and more, smartphone wallets can be made from a variety of materials and colors. Be sure to incorporate your company’s colors and info into the wallet’s design.
3. Reusable Water Bottles
It seems like everywhere you look these days, people are carrying a reusable water bottle. Since a majority of the population has discovered the benefits of drinking water, giving away reusable water bottles is a sure-fire way to make sure your company’s name sticks with the attendees for a long time. Not only will many of them use the bottle to stay hydrated as they walk around the event, but they will continue using the bottle long after the event has ended.
4. Branded Tote Bags
Giving away branded tote bags instantly puts your promotional item to good use. It’s very likely that attendees will use your tote bag to collect all their goodies as they walk through the event. If the tote is especially good quality, it’s also likely they will continue using it regularly once the tradeshow is over.
5. Lip Balm
In case you haven’t recognized a trend here, a lot of the promotional items we’re mentioning are ones that attendees can use right away. For example, with all the talking going on and being stuck in an airconditioned environment all day at the tradeshow, attendees’ lips are bound to get chapped. Every time they reach into their pocket or purse to rehydrate them, they will be reminded of you and your company.
6. USB Chargers
If you offer USB chargers as your tradeshow giveaway, you’ll be a hero for sure. Just because attendees aren’t at work doesn’t mean they aren’t still in constant contact with their coworkers at the office. This takes a toll on battery life, which is where you come in.
Chances are, many of the attendees won’t have a charger on hand, but you can help them stay connected by handing out branded phone chargers.
Choosing the perfect tradeshow giveaway can be challenging. There are so many great options and you want to send the right message. If you do it right, you can be sure you’ll see plenty of booth traffic and lots of engagement with the attendees. Having good swag to give tradeshow attendees will result in increased lead generation and will give people something to refer to long after the tradeshow is over. Choosing one of the promotional products above will help you stand out at your next tradeshow.
