There are many different aspects you have to consider before beginning your very own business. In particular, you need to take a look at the market that you will be entering. This will allow you to discern your competitors.
As you probably already are aware, there are hundreds of different fragrances being sold around the world. Some are more popular than others. These perfumes might be under different brands but actually, most of the famous scents on the market are owned by no more than eight companies. The diagram below provided by dreammodel
Kao, Coty, Johnson & Johnson, Shiseido, L’Oreal, Unilever, Beiersdorf, and LVMH own most of the companies that produce some widely used fragrances. While the brands themselves might be quite different, they are being handled by one of these eight conglomerates. Now you know what you are up against when starting your own perfume business.
