Negosentro | The Do’s & Don’ts of Creating Branded Merchandise | Branded items are a brilliant way of generating brand awareness and when used effectively, they can boost business revenue. But there are some things to consider when creating branded merchandise, so let’s look at the do’s and don’ts to help you utilise them successfully.
Do Display Your Logo
The main point of branded merchandise is to show off your business and get your name out there. Ideally, you want your logo to be the first thing people see on the merchandise, and an easy way to do this is on pin badges. Your logo needs to be front and centre of the product and stand out enough that people will take notice. By displaying your brand for all to see, you’re opening up a new wave of potential new customers.
Do Think About Why
Firstly, you’ll want to think about why you want to create branded merchandise. It’s a good idea to visualise your end goal and what business return you’d like from the branding. It’s great to send out free stickers to your customers, but you want to make sure you’ll get what you set out to achieve.
Do Use Items That Are Functional And Good Quality
If you’re offering branded merchandise you want to make sure it’s actually functional for customers to use, otherwise you’ll do your business more harm than good. You could look at notepads, water bottles, and pens, all things that a customer could use day to day. If the merchandise isn’t functional, customers are more likely to complain, having a detrimental end-result on your brand. Apart from functionality, you need to ensure you’re investing in good quality products. If your business delivers top-notch products every time but sends out dozens of pens that don’t work, you’ll soon hear about it meaning your branding has had the opposite effect.
Don’t Forget Your Target Audience
As a business, you’ll have a customer base that not only loves your products but aligns with your company values. For example, if you’re an eco-friendly skincare brand, you don’t really want to be branding merchandise that’s one-time use. The majority of your customers will be expecting merchandise that’s in line with your current products and principles, so it’s crucial you’re aware of this when selecting your merchandise.
Don’t Be Too Varied
You may have a brilliant idea of adding logos onto T-shirts, which would be popular with a lot of customers. But things like T-shirts come in different sizes and each customer will require something different. Therefore, it’s wise to stick to simple items like notepads as you can choose one size and colour for all the merchandise. By avoiding varied sizing, you’ll reduce the risk of negative feedback from customers due to incorrect sizing and colour variations.
Launching merchandise with your branding is a useful tool for creating a buzz and excitement for your business. If you take these points into consideration, you’ll be sure to see a beneficial outcome for everyone involved.
Photo by Nikita Khandelwal from Pexels
