Robert Condray, Negosentro | Startups often have tight budgets that restrict their marketing activities. Additionally, they often have a limited amount of human resources at their disposal, so spending a lot of time promoting their brand often seems impossible. Fortunately, if you own or manage a startup, secrets exist that can turbocharge your marketing effort to get you the brand recognition and sales that you deserve.
Email Marketing
Have you ever heard that email is obsolete? Although some people have evolved beyond email, most have not. For this reason, email continues to offer affordable and effective marketing opportunities.
Despite well-publicized problems with crammed inboxes, spam and scams, email marketing continues delivering some of the highest returns on investment in the digital marketing industry. Additionally, as Forbes points out, email marketing can create synergy with other marketing tactics.
To maximize your chance of success in the world of email, be sure to choose an effective third-party management tool. Doing this will help you build and manage your email lists and also track your results. Additionally, be sure to properly structure your messages by limiting them to a single topic and including a clear call to action.
Other easy ways to optimize your marketing emails include:
– Create unique, relevant and compelling subject lines.
– Be concise and use plain language.
– Break up text into manageable bits and bulleted lists.
– Design every email for mobile users.
Collaboration
Although each of your team members probably has certain special skills that make them well-suited for particular tasks, everyone can work together on marketing. When you share the load, you can incorporate all the different perspectives and talents that make your startup unique while no single person feels overwhelmed by endless marketing tasks.
For the most part, workstream collaboration is “a hub for all modes of communication and collaboration.” It can unify the voice, video and text-based messaging in your firm, as well as all your content and contexts.
When you have an effective collaboration system in place, the task management and tracking benefits will, alone, help you accomplish more. Additionally, this type of system speeds communication, facilitates planning and enables faster, more convenient meetings.
When you use collaboration to support your start-up’s marketing strategy, you open the door to its use for all your mission-essential projects. In other words, a collaboration platform that can streamline interactions among your team members and dramatically boost the their productivity. As a result, you can control your payroll costs without sacrificing performance.
Social Media
Tens of millions of people daily log into top social networks to socialize with friends, associates and their favorite brands. Among those people, you will find a large swath of your target market as well as many, if not most, of your competitors. So, if you fail to use social media to promote your startup, you will miss an important opportunity.
Social media marketing can help you inform the marketplace about your new business and all that you have to offer without spending a lot of money. Although building relationships and brand authority on social media can take a lot of time, but having the right tools can help.
Social media can support the other digital channels of your marketing strategy. For example, you can use it to drive traffic to your website where people can learn more about your products and convert into customers. Social media can also support customer loyalty by keeping your audience engaged on a human, personal level.
In the end, starting a business presents challenges and opportunities that you never want to miss. Use the above secrets to turbocharge your marketing strategy and lay a solid foundation for long-term success.
