Negosentro.com | Tips to Increase Brand Awareness | Your customers’ awareness of your brand identity, or how they remember and recognize your business should not be taken lightly. It can be a big factor in whether or not your business will be doing well financially.
Brand awareness can be influenced by a lot of factors, such as product packaging, customer service, and marketing efforts.
Below are some helpful tips on how you can increase brand awareness so you attract your target audience:
Take Advantage of Affiliate Marketing
If you make your own products and list items on eBay or Amazon, or your own website, taking advantage of affiliate marketing can help increase brand awareness. Affiliate marketing refers to a digital marketing strategy, wherein a business owner, seller, or merchant pays a commission for every customer brought in to avail products. It involves partnerships with bloggers or other website owners to promote or publish content with links of products.
One good example of an affiliate network is Amazon Associates. You can either start your own affiliate marketing campaign for the products you sell or find an affiliate to promote them.
Keep yourself abreast with the concept and best practices of affiliate marketing by checking this guide to affiliate marketing.
Promote Your Product Using Influential People
Influencers refer to people who make a great impact on consumers. An influencer can be a celebrity, a renowned professor, an advocate, or someone who has thousands or even millions of followers on social media, like Facebook and Instagram, or subscribers on YouTube.
Here are some examples wherein influencers can increase your brand sales:
- Encourage their followers on social media to try your product.
- Post videos or photos of influences using your product and how it benefits them.
- Influencers work by mentioning your product and discussing the features and benefits of your brand in their content, which help increase consumers’ awareness of your brand.
There are companies working with influencers, so you won’t waste time and effort looking for one all over the web.
Focus on Your Packaging and Shipping
One way to attract consumers is by offering excellent packaging and shipping.
While you probably have a great product to sell, many consumers look into flexible shipping options at affordable rates before making a final decision to buy or promote a product to family and friends. With a great product and excellent shipping, your target audience would not look anywhere else.
Here are the following goals of a great shipping strategy:
- Increase Your Conversion Rate: Personalizing your product packaging and offering different shipping options has a great impact on your conversion rate. You can increase your conversion by conducting an A/B testing using different shipping methods, promotions, and rates.
By doing so, you’ll determine which among these options increase your conversion rate the most.
- Increase Sales: Offering promotions entices your audience to buy more or spread the word about your great deals. You can offer free shipping or a discounted price on the item cost upon reaching a certain total price point.
- Expand Your Customer Reach: From local selling to branching out or offering international shipping, you’ll be able to expand your target audience and let more people know about your brand.
Provide Relevant, Helpful, and Engaging Content
Having a strong web presence is crucial to business success. Whether you have a brick-and-mortar or online store, creating relevant, helpful, and engaging content can set your business to the next level. So, how do you go about it?
Here are some tips and tricks:
- Create Infographics: Plain textual content can be boring to online users, so one fun way to deliver your message in a text format is through infographics. It provides information along with fun graphics, like cartoon characters.
- Upload Videos: With 85 percent of online users in the United States watching videos on their devices, videos are more preferred content than plain text. So, why not join the video craze today?
Upload your inspiring stories, like a video showing the people working behind your business or how you ensure the top quality of your products.
- Implement Good SEO Tactics: Great content also embraces the concept of search engine optimization, involving the proper use and placement of keywords and links. By doing so, you can increase the chances of your website to rank high in search engine results pages or to be seen on the first page of Google.
- Social Media Integration: Let your target audience know about your new content by giving them a sneak view through your social media channels.
Conclusion
There are many ways to increase people’s brand awareness of your business. Taking advantage of affiliate marketing, video marketing, content marketing, SEO, and focusing on your offering flexible shipping options can make a difference in promoting your brand and making people aware of your brand.
