Joey Eala, Negosentro | Relocating your business to a new location is not a matter to take lightly. The cost of a professional relocation can be significant. Costs include everything from paying the moving company for their services and retrofitting the new office for your unique operational needs to updating letterhead, marketing material and the website with your new business address. While there are many costs associated with relocating your business, there are also significant reasons why this may be a practical and beneficial decision that is right for your business when all things are considered.
You Are Not Ideally Located for Your Customers and Clients
One of the primary reasons why many businesses think about relocating to a new area is to be closer to customers and clients. You can survey your customers and clients or check your own database to see where the majority of them are located. If you find that they are driving more than 15 or 20 minutes to reach you, the reality is that you could be missing out on business and sales business of your current business location. Customers and clients may opt to do business with a company that is more conveniently located. If you move to a more ideal location based on where your primary target audience is located, you may improve your bottom line substantially over the long-term.
You Need Access to a More Skilled Workforce
Some businesses relocate because of their workforce. Many job applicants look for a workplace that is conveniently located to their home and that requires only a short commute. Some existing employees may decide to leave your company because they found a job closer to home. A long commute is a considerable drawback for your team that could detract from overall quality of life. If you want to have access to a more skilled or experienced workforce, relocating may be a smart idea.
Your Business Is Poised for Growth
Business growth is another reason to consider relocating your business. Your current business space may simply be crammed, and you may not have any additional space to accommodate further growth. If you anticipate even more growth in the near future, it is smart to be proactive. After all, your company could suffer if it cannot grow when the opportunity presents itself. An alternative to relocating for growth is to open a secondary location. Even when you open a second business location, however, you may still need to relocate at least some of your staff and equipment to the new business location.
You Could Potentially Improve Your Bottom Line
There are many aspects of a business’s location that play a role in its bottom line. For example, some businesses generate sales through drive-by traffic, and the ability to be located on a busy street with excellent signage visibility could impact sales beneficially. Your business space may currently have a very high rental rate, and there may be a much more cost-effective solution elsewhere. These are only a few of the many ways that your location could impact your bottom line, and many businesses have multiple income and expense factors that are closely related to business location. All of these factors should be analyzed carefully to determine what the most cost-effective location decision is. Hiring San Antonio movers to facilitate your relocation could mean that your relocation can be completed with minimal stress and in a streamlined manner. Therefore, your perception of a potential hassle associated with moving should not deter you from relocating.
Relocating your business is not without its costs, but for some businesses, it is truly cost-effective and beneficial when all things are considered. As you explore the pros and cons associated with relocating, pay special attention to each of these important points. Through your attention to these and other factors that are relevant to your business, you can better determine if relocating is the right move for your business.
