by Kyla Camille | Negosentro.com |
When you attend an event, it is important that you set up a stand that will not only attract visitors but the right kind of visitors. You need to be appealing to your target audience and you will need to make sure that your stand attracts people that will benefit your business. Whether your aim is to boost brand awareness, promote a product or service, or increase your customer contact list, attending an exhibition can be a productive way to advertise.
Use Banners
Setting up a stand that will pull in the crowds is one of the most important things to consider and you will need to make sure that the stand has the right look and feel if you want it to be successful. You can invest in a wide variety of roller banners that can be used for a multitude of purposes with your stand, including the following:
- To display information
- To promote your brand
- To convey a message
- To direct people to your stand from the entrance
- To attract people’s attention once at your stand
They can feature anything from graphics through to text and what you choose to put on your banners will depend on what your focus is.
For example: if you want to improve your brand awareness, then your banners should feature everything from your company name and slogan to your logo. However, if your aim is to get more people to sign up to your email list, you can use the banners to draw them in with some leading questions.
Do Something Unique
By offering your audience something that they can’t find on every other stand at the exhibition, you will find that they immediately view your stand as more attractive.
Here are a few handy ideas about the types of things that you can do to stand out from your competition:
- Give away branded freebies
- Use electronic presentations
- Run a competition
- Give away free snacks and drinks
Whatever method you choose to get people into your stand, make sure it is cost effective. So, if you decide to give away free refreshments, keep it simple with tea, coffee and water and if you want to hand out freebies, always make sure they are branded and use small items so that you don’t have to invest a lot of money.
A good money-saving tip for giveaways is to only give away your branded merchandise to prospective customers rather than inviting anybody to have them – as ‘freebie hunters’ will otherwise claim them and eat into your budget.
Play Around with Sizes
Big isn’t always better, as small stands work well at exhibitions as well as long as you are creative with what you have.
You will need to use all of the following, whatever size you choose:
- Good lighting
- Different printed materials
- Use decorative features such as archways
- Think about the graphics
- Consider what text you need
Both big and small stands can be effective, as long as you ensure that it looks appealing and conveys your message.
