Negosentro| Webinars vs. Podcasts: Which Is The Right Medium For You? |Many marketers can’t seem to decide between starting their own podcast or a series of webinars. Honestly, the dilemma isn’t surprising. After all, both of them can help marketers achieve the same goals.
Through webinars and podcasts, marketers can reach out to their audience, connect with them, and boost their brand awareness.
So, how do you pick between the two?
Let’s take a look at what each content type is better suited for.
When to Opt For Podcasts
The defining characteristic of podcasts is that they are an audio-only medium. People are likely to tune in to podcasts when they are commuting to work, bathing, cooking, or simply relaxing.
With podcasts, you can opt for a more relaxed or a casual tone if you want. It’s all about easing in and holding an engaging conversation with another person. They are great for those who want to boost their reach, visibility, and engagement.
However, you may not be able to attract a highly targeted audience. Another difference is that you do not get an opportunity to interact with your audience in real-time with podcasts. The only way to engage with your audience is via the comments you get on the podcast.
Podcasts can be as long as two hours or as short as ten minutes. When it comes to length of the podcast, you have a lot of wiggle room. It’s also possible to edit out some bits while post-processing.
What about conversions?
Your audience’s attention may be divided since they are likely to be doing another activity while listening to a podcast. While it may fetch high conversions right away, you can post them on multiple platforms to get more visibility.
When to Opt For Webinars
A webinar provides you a platform to present your information in an audio-visual format. It provides ample scope to expound upon a concept with photos, infographics, GIFs, videos, slides, audios, and more.
If you want to go with a format that is rich in multimedia usage, a webinar should be the medium of your choice.
Keep in mind that webinars typically attract a very targeted audience. People who are looking to upskill themselves or grow professionally are more likely to be interested in a webinar. That means they are likely to be interested in the topic.
So, you need to make sure that your content can provide value to your audience. Plus, you need enough content to keep your audience engaged for at least 40-60 minutes. You need to be prepared for a long presentation.
Of course, you can interact with your audience in real-time and answer their questions right away. On the other hand, you can also pre-record them and showcase them multiple times.
Till now, we’ve talked about content creation and audience interaction. Let’s discuss conversions now.
Since webinars attract a highly-targeted audience, you’re more likely to generate qualified leads. This, in turn, can translate into a higher conversion rate.
To create a webinar easily, you can check out the FLOW app.
Want to know more about how podcasts and webinars stack up against each other? Check out the infographic below.
